#9767DA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9767DA works with other colors. Named schemes with #9767DA in its natural role, and a note on why the supporting colors balance it.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
How #9767DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9767DA at work across the surfaces designers actually ship.
:root {
--color-base: #9767DA;
--color-base-rgb: 151 103 218;
--color-base-oklch: oklch(61.5% 0.171 300.8);
--color-50: #F6F2FC;
--color-100: #E8DDF8;
--color-200: #D2BDEF;
--color-300: #B190DF;
--color-400: #9167CB;
--color-500: #7145B0;
--color-600: #5B3B87;
--color-700: #432F60;
--color-800: #2E223F;
--color-900: #1D1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F6F2FC',
100: '#E8DDF8',
200: '#D2BDEF',
300: '#B190DF',
400: '#9167CB',
500: '#7145B0',
600: '#5B3B87',
700: '#432F60',
800: '#2E223F',
900: '#1D1627',
},
}
$base: #9767DA; $base-ink: #141310; $base-50: #F6F2FC; $base-100: #E8DDF8; $base-200: #D2BDEF; $base-300: #B190DF; $base-400: #9167CB; $base-500: #7145B0; $base-600: #5B3B87; $base-700: #432F60; $base-800: #2E223F; $base-900: #1D1627; $base-hover: #7433CE; $base-subtle: #E1D6F0;
{
"color": {
"base": {
"value": "#9767DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FC",
"type": "color"
},
"100": {
"value": "#E8DDF8",
"type": "color"
},
"200": {
"value": "#D2BDEF",
"type": "color"
},
"300": {
"value": "#B190DF",
"type": "color"
},
"400": {
"value": "#9167CB",
"type": "color"
},
"500": {
"value": "#7145B0",
"type": "color"
},
"600": {
"value": "#5B3B87",
"type": "color"
},
"700": {
"value": "#432F60",
"type": "color"
},
"800": {
"value": "#2E223F",
"type": "color"
},
"900": {
"value": "#1D1627",
"type": "color"
}
}
}
}