What color is #9769A6?

#9769A6 is a medium, muted purple. In RGB it is rgb(151, 105, 166), and in HSL hsl(285, 26%, 53%).

Is #9769A6 accessible as text?

On white, #9769A6 has a contrast ratio of 4.30:1 (fails WCAG AA for body text); on black it is 4.89:1 (passes). For text placed on #9769A6, use black for the best readability.

What is the closest Tailwind color to #9769A6?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #9769A6?

#9769A6 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #78A668. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9769A6 below.

Is #9769A6 good for buttons?

#9769A6 works well for buttons and highlights, but use black text on #9769A6 — white text only reaches 4.30:1, below the 4.5:1 needed for normal-size labels.

Is #9769A6 the same as CSS mediumpurple?

No — #9769A6 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#9769A6 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9769A6

Not just a swatch — here's how #9769A6 works with other colors. Named schemes with #9769A6 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9769A6 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #9769A6 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #9769A6 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9769A6 Secondary #B2A1B7 Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #9769A6 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #BA8FC8

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #9769A6 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 68/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 28/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9769A6

For UI

For branding

For interior

For fashion

People also use #9769A6 with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.3:1. Use

Subtle surface Use #E9E3EC for cards and hover fills. Tint 80

Avoid beside #A668A1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9769A6 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9769A6;
  --color-base-rgb: 151 105 166;
  --color-base-oklch: oklch(59.1% 0.104 317.6);
  --color-50: #F8F5FA;
  --color-100: #EDE5F0;
  --color-200: #DBCCE1;
  --color-300: #C0A7C8;
  --color-400: #A483AF;
  --color-500: #866491;
  --color-600: #695171;
  --color-700: #4D3D52;
  --color-800: #342A37;
  --color-900: #201B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F8F5FA',
    100: '#EDE5F0',
    200: '#DBCCE1',
    300: '#C0A7C8',
    400: '#A483AF',
    500: '#866491',
    600: '#695171',
    700: '#4D3D52',
    800: '#342A37',
    900: '#201B22',
  },
}

$base: #9769A6;
$base-ink: #141310;
$base-50: #F8F5FA;
$base-100: #EDE5F0;
$base-200: #DBCCE1;
$base-300: #C0A7C8;
$base-400: #A483AF;
$base-500: #866491;
$base-600: #695171;
$base-700: #4D3D52;
$base-800: #342A37;
$base-900: #201B22;
$base-hover: #7A5088;
$base-subtle: #DFD4E2;

{
    "color": {
        "base": {
            "value": "#9769A6",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EDE5F0",
                "type": "color"
            },
            "200": {
                "value": "#DBCCE1",
                "type": "color"
            },
            "300": {
                "value": "#C0A7C8",
                "type": "color"
            },
            "400": {
                "value": "#A483AF",
                "type": "color"
            },
            "500": {
                "value": "#866491",
                "type": "color"
            },
            "600": {
                "value": "#695171",
                "type": "color"
            },
            "700": {
                "value": "#4D3D52",
                "type": "color"
            },
            "800": {
                "value": "#342A37",
                "type": "color"
            },
            "900": {
                "value": "#201B22",
                "type": "color"
            }
        }
    }
}

Palettes built on #9769A6

Color Lab

Pairs with #9769A6

UI roles & guardrails

In real applications

Scales

Every model

Export