What color is #9769AE?

#9769AE is a medium, muted purple. In RGB it is rgb(151, 105, 174), and in HSL hsl(280, 30%, 55%).

Is #9769AE accessible as text?

On white, #9769AE has a contrast ratio of 4.24:1 (fails WCAG AA for body text); on black it is 4.95:1 (passes). For text placed on #9769AE, use black for the best readability.

What is the closest Tailwind color to #9769AE?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #9769AE?

#9769AE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #81AF6A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9769AE below.

Is #9769AE good for buttons?

#9769AE works well for buttons and highlights, but use black text on #9769AE — white text only reaches 4.24:1, below the 4.5:1 needed for normal-size labels.

Is #9769AE the same as CSS mediumpurple?

No — #9769AE is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#9769AE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9769AE

Not just a swatch — here's how #9769AE works with other colors. Named schemes with #9769AE in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9769AE Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #9769AE Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #9769AE Anchor #3B2922 Surface #F2E2D1 Accent #9F9362 Secondary #3C3733

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9769AE Secondary #B2A2BB Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #9769AE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #BA90D0

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #9769AE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 63/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9769AE

For UI

For branding

For interior

For fashion

People also use #9769AE with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.4:1. Use

Subtle surface Use #EAE3ED for cards and hover fills. Tint 80

Avoid beside #AF6AAF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9769AE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9769AE;
  --color-base-rgb: 151 105 174;
  --color-base-oklch: oklch(59.5% 0.114 313.8);
  --color-50: #F8F5FA;
  --color-100: #EDE4F1;
  --color-200: #DACAE2;
  --color-300: #BEA4CB;
  --color-400: #A180B2;
  --color-500: #836095;
  --color-600: #674E74;
  --color-700: #4B3B54;
  --color-800: #332938;
  --color-900: #201B23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F8F5FA',
    100: '#EDE4F1',
    200: '#DACAE2',
    300: '#BEA4CB',
    400: '#A180B2',
    500: '#836095',
    600: '#674E74',
    700: '#4B3B54',
    800: '#332938',
    900: '#201B23',
  },
}

$base: #9769AE;
$base-ink: #141310;
$base-50: #F8F5FA;
$base-100: #EDE4F1;
$base-200: #DACAE2;
$base-300: #BEA4CB;
$base-400: #A180B2;
$base-500: #836095;
$base-600: #674E74;
$base-700: #4B3B54;
$base-800: #332938;
$base-900: #201B23;
$base-hover: #7B4F92;
$base-subtle: #DFD5E4;

{
    "color": {
        "base": {
            "value": "#9769AE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EDE4F1",
                "type": "color"
            },
            "200": {
                "value": "#DACAE2",
                "type": "color"
            },
            "300": {
                "value": "#BEA4CB",
                "type": "color"
            },
            "400": {
                "value": "#A180B2",
                "type": "color"
            },
            "500": {
                "value": "#836095",
                "type": "color"
            },
            "600": {
                "value": "#674E74",
                "type": "color"
            },
            "700": {
                "value": "#4B3B54",
                "type": "color"
            },
            "800": {
                "value": "#332938",
                "type": "color"
            },
            "900": {
                "value": "#201B23",
                "type": "color"
            }
        }
    }
}

Palettes built on #9769AE

Color Lab

Pairs with #9769AE

UI roles & guardrails

In real applications

Scales

Every model

Export