What color is #97704F?

#97704F is a medium, muted brown. In RGB it is rgb(151, 112, 79), and in HSL hsl(28, 31%, 45%).

Is #97704F accessible as text?

On white, #97704F has a contrast ratio of 4.42:1 (fails WCAG AA for body text); on black it is 4.75:1 (passes). For text placed on #97704F, use black for the best readability.

What is the closest Tailwind color to #97704F?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #97704F?

#97704F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4F7596. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97704F below.

Is #97704F good for buttons?

#97704F works well for buttons and highlights, but use black text on #97704F — white text only reaches 4.42:1, below the 4.5:1 needed for normal-size labels.

Is #97704F the same as CSS gray?

No — #97704F is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97704F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97704F

Not just a swatch — here's how #97704F works with other colors. Named schemes with #97704F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #97704F Secondary #B5651C Accent #737945 Surface #F4ECDD Anchor #3B2A20

This palette keeps Shadow as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #97704F Anchor #3A2A20 Surface #F0E3D0 Accent #929866 Secondary #3B3833

Shadow anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97704F Secondary #7A4A24 Surface #E9DAC0 Accent #41503C Anchor #5B222B

Shadow plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #97704F Surface #E1CEA8 Secondary #B07A54 Accent #94986E Anchor #3E2C20

Shadow holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97704F Secondary #AFA095 Support #9A9186 Ink #17140F

Shadow is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Shadow carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97704F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 52/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 77/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 85/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 18/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97704F

For UI

For branding

For interior

For fashion

People also use #97704F with

Rose Gold Moss Green Teal Blue Greige Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #E9E3DD for cards and hover fills. Tint 80

Avoid beside #96884F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97704F at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97704F;
  --color-base-rgb: 151 112 79;
  --color-base-oklch: oklch(57.6% 0.068 61.1);
  --color-50: #FAF7F5;
  --color-100: #F1EAE4;
  --color-200: #E3D5CA;
  --color-300: #CCB6A4;
  --color-400: #B3977F;
  --color-500: #96795F;
  --color-600: #74604E;
  --color-700: #54473B;
  --color-800: #383029;
  --color-900: #231E1A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  shadow: {
    50: '#FAF7F5',
    100: '#F1EAE4',
    200: '#E3D5CA',
    300: '#CCB6A4',
    400: '#B3977F',
    500: '#96795F',
    600: '#74604E',
    700: '#54473B',
    800: '#383029',
    900: '#231E1A',
  },
}

$base: #97704F;
$base-ink: #141310;
$base-50: #FAF7F5;
$base-100: #F1EAE4;
$base-200: #E3D5CA;
$base-300: #CCB6A4;
$base-400: #B3977F;
$base-500: #96795F;
$base-600: #74604E;
$base-700: #54473B;
$base-800: #383029;
$base-900: #231E1A;
$base-hover: #785A3F;
$base-subtle: #DFD4CB;

{
    "color": {
        "base": {
            "value": "#97704F",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF7F5",
                "type": "color"
            },
            "100": {
                "value": "#F1EAE4",
                "type": "color"
            },
            "200": {
                "value": "#E3D5CA",
                "type": "color"
            },
            "300": {
                "value": "#CCB6A4",
                "type": "color"
            },
            "400": {
                "value": "#B3977F",
                "type": "color"
            },
            "500": {
                "value": "#96795F",
                "type": "color"
            },
            "600": {
                "value": "#74604E",
                "type": "color"
            },
            "700": {
                "value": "#54473B",
                "type": "color"
            },
            "800": {
                "value": "#383029",
                "type": "color"
            },
            "900": {
                "value": "#231E1A",
                "type": "color"
            }
        }
    }
}

Palettes built on #97704F

Color Lab

Pairs with #97704F

UI roles & guardrails

In real applications

Scales

Every model

Export