What color is #97709F?

#97709F is a medium, muted purple. In RGB it is rgb(151, 112, 159), and in HSL hsl(290, 20%, 53%).

Is #97709F accessible as text?

On white, #97709F has a contrast ratio of 4.09:1 (fails WCAG AA for body text); on black it is 5.13:1 (passes). For text placed on #97709F, use black for the best readability.

What is the closest Tailwind color to #97709F?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #97709F?

#97709F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #779F6F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97709F below.

Is #97709F good for buttons?

#97709F works well for buttons and highlights, but use black text on #97709F — white text only reaches 4.09:1, below the 4.5:1 needed for normal-size labels.

Is #97709F the same as CSS slategray?

No — #97709F is not the CSS named color slategray, but slategray (#708090) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97709F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97709F

Not just a swatch — here's how #97709F works with other colors. Named schemes with #97709F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #97709F Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #97709F Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592235

Rose Gold plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #97709F Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #97709F Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #97709F Secondary #B4A5B7 Support #9C9087 Ink #18140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97709F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 53/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 72/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 22/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 80/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97709F

For UI

For branding

For interior

For fashion

People also use #97709F with

Cool Gray Rose Gold Moss Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #E9E4EA for cards and hover fills. Tint 80

Avoid beside #9F6F97 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97709F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97709F;
  --color-base-rgb: 151 112 159;
  --color-base-oklch: oklch(60.1% 0.083 320.6);
  --color-50: #F8F6F9;
  --color-100: #EDE6EF;
  --color-200: #DCCEDE;
  --color-300: #C0ABC5;
  --color-400: #A488AA;
  --color-500: #86698C;
  --color-600: #69546D;
  --color-700: #4D3F4F;
  --color-800: #342C35;
  --color-900: #201C21;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F8F6F9',
    100: '#EDE6EF',
    200: '#DCCEDE',
    300: '#C0ABC5',
    400: '#A488AA',
    500: '#86698C',
    600: '#69546D',
    700: '#4D3F4F',
    800: '#342C35',
    900: '#201C21',
  },
}

$base: #97709F;
$base-ink: #141310;
$base-50: #F8F6F9;
$base-100: #EDE6EF;
$base-200: #DCCEDE;
$base-300: #C0ABC5;
$base-400: #A488AA;
$base-500: #86698C;
$base-600: #69546D;
$base-700: #4D3F4F;
$base-800: #342C35;
$base-900: #201C21;
$base-hover: #7B5682;
$base-subtle: #DFD6E1;

{
    "color": {
        "base": {
            "value": "#97709F",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F6F9",
                "type": "color"
            },
            "100": {
                "value": "#EDE6EF",
                "type": "color"
            },
            "200": {
                "value": "#DCCEDE",
                "type": "color"
            },
            "300": {
                "value": "#C0ABC5",
                "type": "color"
            },
            "400": {
                "value": "#A488AA",
                "type": "color"
            },
            "500": {
                "value": "#86698C",
                "type": "color"
            },
            "600": {
                "value": "#69546D",
                "type": "color"
            },
            "700": {
                "value": "#4D3F4F",
                "type": "color"
            },
            "800": {
                "value": "#342C35",
                "type": "color"
            },
            "900": {
                "value": "#201C21",
                "type": "color"
            }
        }
    }
}