#9771CB is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9771CB works with other colors. Named schemes with #9771CB in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #9771CB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9771CB at work across the surfaces designers actually ship.
:root {
--color-base: #9771CB;
--color-base-rgb: 151 113 203;
--color-base-oklch: oklch(62.4% 0.136 302.1);
--color-50: #F7F3FB;
--color-100: #E9E1F5;
--color-200: #D3C4E9;
--color-300: #B39AD5;
--color-400: #9373BF;
--color-500: #7452A3;
--color-600: #5C447E;
--color-700: #44355A;
--color-800: #2F253C;
--color-900: #1E1825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F3FB',
100: '#E9E1F5',
200: '#D3C4E9',
300: '#B39AD5',
400: '#9373BF',
500: '#7452A3',
600: '#5C447E',
700: '#44355A',
800: '#2F253C',
900: '#1E1825',
},
}
$base: #9771CB; $base-ink: #141310; $base-50: #F7F3FB; $base-100: #E9E1F5; $base-200: #D3C4E9; $base-300: #B39AD5; $base-400: #9373BF; $base-500: #7452A3; $base-600: #5C447E; $base-700: #44355A; $base-800: #2F253C; $base-900: #1E1825; $base-hover: #7544B9; $base-subtle: #E0D8EC;
{
"color": {
"base": {
"value": "#9771CB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FB",
"type": "color"
},
"100": {
"value": "#E9E1F5",
"type": "color"
},
"200": {
"value": "#D3C4E9",
"type": "color"
},
"300": {
"value": "#B39AD5",
"type": "color"
},
"400": {
"value": "#9373BF",
"type": "color"
},
"500": {
"value": "#7452A3",
"type": "color"
},
"600": {
"value": "#5C447E",
"type": "color"
},
"700": {
"value": "#44355A",
"type": "color"
},
"800": {
"value": "#2F253C",
"type": "color"
},
"900": {
"value": "#1E1825",
"type": "color"
}
}
}
}