#978796 is a muted, temperate pink. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #978796 works with other colors. Named schemes with #978796 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #978796 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #978796 at work across the surfaces designers actually ship.
:root {
--color-base: #978796;
--color-base-rgb: 151 135 150;
--color-base-oklch: oklch(64.3% 0.029 327.8);
--color-50: #F8F7F8;
--color-100: #ECE9EC;
--color-200: #D9D3D9;
--color-300: #BCB3BC;
--color-400: #9F939E;
--color-500: #817480;
--color-600: #655D65;
--color-700: #4A454A;
--color-800: #322F32;
--color-900: #201D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F8F7F8',
100: '#ECE9EC',
200: '#D9D3D9',
300: '#BCB3BC',
400: '#9F939E',
500: '#817480',
600: '#655D65',
700: '#4A454A',
800: '#322F32',
900: '#201D20',
},
}
$base: #978796; $base-ink: #141310; $base-50: #F8F7F8; $base-100: #ECE9EC; $base-200: #D9D3D9; $base-300: #BCB3BC; $base-400: #9F939E; $base-500: #817480; $base-600: #655D65; $base-700: #4A454A; $base-800: #322F32; $base-900: #201D20; $base-hover: #7A6A79; $base-subtle: #DFDCDF;
{
"color": {
"base": {
"value": "#978796",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F7F8",
"type": "color"
},
"100": {
"value": "#ECE9EC",
"type": "color"
},
"200": {
"value": "#D9D3D9",
"type": "color"
},
"300": {
"value": "#BCB3BC",
"type": "color"
},
"400": {
"value": "#9F939E",
"type": "color"
},
"500": {
"value": "#817480",
"type": "color"
},
"600": {
"value": "#655D65",
"type": "color"
},
"700": {
"value": "#4A454A",
"type": "color"
},
"800": {
"value": "#322F32",
"type": "color"
},
"900": {
"value": "#201D20",
"type": "color"
}
}
}
}