#978CA4 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #978CA4 works with other colors. Named schemes with #978CA4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #978CA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #978CA4 at work across the surfaces designers actually ship.
:root {
--color-base: #978CA4;
--color-base-rgb: 151 140 164;
--color-base-oklch: oklch(65.8% 0.037 306.1);
--color-50: #F7F6F8;
--color-100: #EAE8ED;
--color-200: #D6D1DB;
--color-300: #B7B0BF;
--color-400: #988FA3;
--color-500: #7A7085;
--color-600: #605968;
--color-700: #47434C;
--color-800: #302E33;
--color-900: #1E1D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F6F8',
100: '#EAE8ED',
200: '#D6D1DB',
300: '#B7B0BF',
400: '#988FA3',
500: '#7A7085',
600: '#605968',
700: '#47434C',
800: '#302E33',
900: '#1E1D20',
},
}
$base: #978CA4; $base-ink: #141310; $base-50: #F7F6F8; $base-100: #EAE8ED; $base-200: #D6D1DB; $base-300: #B7B0BF; $base-400: #988FA3; $base-500: #7A7085; $base-600: #605968; $base-700: #47434C; $base-800: #302E33; $base-900: #1E1D20; $base-hover: #796C89; $base-subtle: #E0DEE3;
{
"color": {
"base": {
"value": "#978CA4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F8",
"type": "color"
},
"100": {
"value": "#EAE8ED",
"type": "color"
},
"200": {
"value": "#D6D1DB",
"type": "color"
},
"300": {
"value": "#B7B0BF",
"type": "color"
},
"400": {
"value": "#988FA3",
"type": "color"
},
"500": {
"value": "#7A7085",
"type": "color"
},
"600": {
"value": "#605968",
"type": "color"
},
"700": {
"value": "#47434C",
"type": "color"
},
"800": {
"value": "#302E33",
"type": "color"
},
"900": {
"value": "#1E1D20",
"type": "color"
}
}
}
}