Nearest named color: Cool Gray
#978CA6
#978CA6
Nearest named
Cool Gray
Family
Purple
Lightness
65.8%
Chroma
0.040
Hue angle
304.5°
Temperature
Cool
Contrast on white
3.17:1 · AA Large
Contrast on black
5.85:1 · AA
Web-safe
#999999
CSS oklch()
66% 0.04 304

#978CA6 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.

Palettes built on #978CA6

Not just a swatch — here's how #978CA6 works with other colors. Named schemes with #978CA6 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Berry & Cream Lead · 5 colors

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #978CA6 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 63/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 32/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 39/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 15/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 55/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 95/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #978CA6

For UI
For branding
For interior
For fashion
People also use #978CA6 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.9:1. Use
Subtle surface Use #EAE9ED for cards and hover fills. Tint 80
Avoid beside #A08CA6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #978CA6 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #978CA6;
  --color-base-rgb: 151 140 166;
  --color-base-oklch: oklch(65.8% 0.040 304.5);
  --color-50: #F7F6F8;
  --color-100: #EAE8ED;
  --color-200: #D5D1DB;
  --color-300: #B6AFC0;
  --color-400: #978EA4;
  --color-500: #786F86;
  --color-600: #605969;
  --color-700: #47424D;
  --color-800: #302D34;
  --color-900: #1E1D20;
  --color-on-base: #141310;
}