#9790BB is a mid-toned, temperate purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #9790BB works with other colors. Named schemes with #9790BB in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #9790BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9790BB at work across the surfaces designers actually ship.
:root {
--color-base: #9790BB;
--color-base-rgb: 151 144 187;
--color-base-oklch: oklch(67.5% 0.063 292.1);
--color-50: #F6F5F9;
--color-100: #E7E5F0;
--color-200: #D0CCE0;
--color-300: #ADA8C7;
--color-400: #8C85AD;
--color-500: #6C6590;
--color-600: #575270;
--color-700: #413E51;
--color-800: #2D2B36;
--color-900: #1C1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F5F9',
100: '#E7E5F0',
200: '#D0CCE0',
300: '#ADA8C7',
400: '#8C85AD',
500: '#6C6590',
600: '#575270',
700: '#413E51',
800: '#2D2B36',
900: '#1C1B22',
},
}
$base: #9790BB; $base-ink: #141310; $base-50: #F6F5F9; $base-100: #E7E5F0; $base-200: #D0CCE0; $base-300: #ADA8C7; $base-400: #8C85AD; $base-500: #6C6590; $base-600: #575270; $base-700: #413E51; $base-800: #2D2B36; $base-900: #1C1B22; $base-hover: #7167A2; $base-subtle: #E1DFE9;
{
"color": {
"base": {
"value": "#9790BB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5F9",
"type": "color"
},
"100": {
"value": "#E7E5F0",
"type": "color"
},
"200": {
"value": "#D0CCE0",
"type": "color"
},
"300": {
"value": "#ADA8C7",
"type": "color"
},
"400": {
"value": "#8C85AD",
"type": "color"
},
"500": {
"value": "#6C6590",
"type": "color"
},
"600": {
"value": "#575270",
"type": "color"
},
"700": {
"value": "#413E51",
"type": "color"
},
"800": {
"value": "#2D2B36",
"type": "color"
},
"900": {
"value": "#1C1B22",
"type": "color"
}
}
}
}