Nearest named color: Iceberg
#9795DA
#9795DA
Nearest named
Iceberg
Family
Blue
Lightness
69.8%
Chroma
0.100
Hue angle
284.8°
Temperature
Cool
Contrast on white
2.75:1 · Fail
Contrast on black
6.75:1 · AA
Web-safe
#9999CC
CSS oklch()
70% 0.10 285

#9795DA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #9795DA

Not just a swatch — here's how #9795DA works with other colors. Named schemes with #9795DA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.

Tech Product Signal · 5 colors

Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.

Modern Café Dominant · 5 colors

Iceberg anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #9795DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 58/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 30/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 50/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 39/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 41/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9795DA

For UI
For branding
For interior
For fashion
People also use #9795DA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.7:1. Use
Subtle surface Use #ECECF6 for cards and hover fills. Tint 80
Avoid beside #AE95DA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9795DA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #9795DA;
  --color-base-rgb: 151 149 218;
  --color-base-oklch: oklch(69.8% 0.100 284.8);
  --color-50: #F4F3FB;
  --color-100: #E1E0F5;
  --color-200: #C4C3EA;
  --color-300: #9B99D7;
  --color-400: #7471C1;
  --color-500: #5350A5;
  --color-600: #45437F;
  --color-700: #35345B;
  --color-800: #26253C;
  --color-900: #191825;
  --color-on-base: #141310;
}