What color is #980366?

#980366 is a dark, vivid magenta. In RGB it is rgb(152, 3, 102), and in HSL hsl(320, 96%, 30%).

Is #980366 accessible as text?

On white, #980366 has a contrast ratio of 8.27:1 (passes WCAG AA for body text); on black it is 2.54:1 (fails). For text placed on #980366, use white for the best readability.

What is the closest Tailwind color to #980366?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #980366?

#980366 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #039634. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #980366 below.

Is #980366 good for buttons?

#980366 works well for buttons and highlights, but use white text on #980366 — black text only reaches 2.54:1, below the 4.5:1 needed for normal-size labels.

Is #980366 the same as CSS darkmagenta?

No — #980366 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#980366 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #980366

Not just a swatch — here's how #980366 works with other colors. Named schemes with #980366 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #980366 Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F6E8D7

Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #980366 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #980366 Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #980366 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #980366 Secondary #9B6E84 Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #980366 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 72/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #980366

For UI

For branding

For interior

For fashion

People also use #980366 with

Dark Violet Carmine Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #F4C3E4 for cards and hover fills. Tint 80

Avoid beside #960334 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #980366 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #980366;
  --color-base-rgb: 152 3 102;
  --color-base-oklch: oklch(45.0% 0.187 348.7);
  --color-50: #FEF0FA;
  --color-100: #FDD8F1;
  --color-200: #FCB1E3;
  --color-300: #F67ACC;
  --color-400: #E84AB3;
  --color-500: #CF2697;
  --color-600: #9D2575;
  --color-700: #6E2154;
  --color-800: #481938;
  --color-900: #2C1223;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0FA',
    100: '#FDD8F1',
    200: '#FCB1E3',
    300: '#F67ACC',
    400: '#E84AB3',
    500: '#CF2697',
    600: '#9D2575',
    700: '#6E2154',
    800: '#481938',
    900: '#2C1223',
  },
}

$base: #980366;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F1;
$base-200: #FCB1E3;
$base-300: #F67ACC;
$base-400: #E84AB3;
$base-500: #CF2697;
$base-600: #9D2575;
$base-700: #6E2154;
$base-800: #481938;
$base-900: #2C1223;
$base-hover: #780251;
$base-subtle: #F1A2D6;

{
    "color": {
        "base": {
            "value": "#980366",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F1",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E3",
                "type": "color"
            },
            "300": {
                "value": "#F67ACC",
                "type": "color"
            },
            "400": {
                "value": "#E84AB3",
                "type": "color"
            },
            "500": {
                "value": "#CF2697",
                "type": "color"
            },
            "600": {
                "value": "#9D2575",
                "type": "color"
            },
            "700": {
                "value": "#6E2154",
                "type": "color"
            },
            "800": {
                "value": "#481938",
                "type": "color"
            },
            "900": {
                "value": "#2C1223",
                "type": "color"
            }
        }
    }
}