What color is #980418?

#980418 is a dark, vivid red. In RGB it is rgb(152, 4, 24), and in HSL hsl(352, 95%, 31%).

Is #980418 accessible as text?

On white, #980418 has a contrast ratio of 8.88:1 (passes WCAG AA for body text); on black it is 2.37:1 (fails). For text placed on #980418, use white for the best readability.

What is the closest Tailwind color to #980418?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #980418?

#980418 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #049A86. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #980418 below.

Is #980418 good for buttons?

#980418 works well for buttons and highlights, but use white text on #980418 — black text only reaches 2.37:1, below the 4.5:1 needed for normal-size labels.

Is #980418 the same as CSS darkred?

No — #980418 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color.

#980418 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #980418

Not just a swatch — here's how #980418 works with other colors. Named schemes with #980418 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #980418 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #980418 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #980418 Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #980418 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #980418 Secondary #986A66 Support #9B9186 Ink #17140F

Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #980418 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 53/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #980418

For UI

For branding

For interior

For fashion

People also use #980418 with

Medium Violet Red Brown Teal Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.9:1. Use

Subtle surface Use #F4C4CA for cards and hover fills. Tint 80

Avoid beside #9A2204 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #980418 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #980418;
  --color-base-rgb: 152 4 24;
  --color-base-oklch: oklch(43.0% 0.172 24.6);
  --color-50: #FEF0F2;
  --color-100: #FDD8DD;
  --color-200: #FCB1BB;
  --color-300: #F57A8B;
  --color-400: #E84A5F;
  --color-500: #CE273D;
  --color-600: #9C2636;
  --color-700: #6E212B;
  --color-800: #471A20;
  --color-900: #2B1215;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  carmine: {
    50: '#FEF0F2',
    100: '#FDD8DD',
    200: '#FCB1BB',
    300: '#F57A8B',
    400: '#E84A5F',
    500: '#CE273D',
    600: '#9C2636',
    700: '#6E212B',
    800: '#471A20',
    900: '#2B1215',
  },
}

$base: #980418;
$base-ink: #FFFFFF;
$base-50: #FEF0F2;
$base-100: #FDD8DD;
$base-200: #FCB1BB;
$base-300: #F57A8B;
$base-400: #E84A5F;
$base-500: #CE273D;
$base-600: #9C2636;
$base-700: #6E212B;
$base-800: #471A20;
$base-900: #2B1215;
$base-hover: #7B0313;
$base-subtle: #F0A4AE;

{
    "color": {
        "base": {
            "value": "#980418",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F2",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DD",
                "type": "color"
            },
            "200": {
                "value": "#FCB1BB",
                "type": "color"
            },
            "300": {
                "value": "#F57A8B",
                "type": "color"
            },
            "400": {
                "value": "#E84A5F",
                "type": "color"
            },
            "500": {
                "value": "#CE273D",
                "type": "color"
            },
            "600": {
                "value": "#9C2636",
                "type": "color"
            },
            "700": {
                "value": "#6E212B",
                "type": "color"
            },
            "800": {
                "value": "#471A20",
                "type": "color"
            },
            "900": {
                "value": "#2B1215",
                "type": "color"
            }
        }
    }
}

Palettes built on #980418

Color Lab

Pairs with #980418

UI roles & guardrails

In real applications

Scales

Every model

Export