What color is #980757?

#980757 is a dark, vivid pink. In RGB it is rgb(152, 7, 87), and in HSL hsl(327, 91%, 31%).

Is #980757 accessible as text?

On white, #980757 has a contrast ratio of 8.39:1 (passes WCAG AA for body text); on black it is 2.50:1 (fails). For text placed on #980757, use white for the best readability.

What is the closest Tailwind color to #980757?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #980757?

#980757 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #079748. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #980757 below.

Is #980757 good for buttons?

#980757 works well for buttons and highlights, but use white text on #980757 — black text only reaches 2.50:1, below the 4.5:1 needed for normal-size labels.

Is #980757 the same as CSS purple?

No — #980757 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#980757 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #980757

Not just a swatch — here's how #980757 works with other colors. Named schemes with #980757 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #980757 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #980757 Secondary #7C482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #980757 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #980757 Secondary #B9612E Accent #7B7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #980757 Secondary #9B6D7D Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #980757 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 13/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #980757

For UI

For branding

For interior

For fashion

People also use #980757 with

Dark Orchid Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.4:1. Use

Subtle surface Use #F3C5DE for cards and hover fills. Tint 80

Avoid beside #970726 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #980757 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #980757;
  --color-base-rgb: 152 7 87;
  --color-base-oklch: oklch(44.6% 0.178 356.1);
  --color-50: #FEF0F8;
  --color-100: #FDD8EC;
  --color-200: #FBB1DA;
  --color-300: #F27DBD;
  --color-400: #E44EA1;
  --color-500: #CB2A82;
  --color-600: #9A2867;
  --color-700: #6C234B;
  --color-800: #461B33;
  --color-900: #2B1220;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F8',
    100: '#FDD8EC',
    200: '#FBB1DA',
    300: '#F27DBD',
    400: '#E44EA1',
    500: '#CB2A82',
    600: '#9A2867',
    700: '#6C234B',
    800: '#461B33',
    900: '#2B1220',
  },
}

$base: #980757;
$base-ink: #FFFFFF;
$base-50: #FEF0F8;
$base-100: #FDD8EC;
$base-200: #FBB1DA;
$base-300: #F27DBD;
$base-400: #E44EA1;
$base-500: #CB2A82;
$base-600: #9A2867;
$base-700: #6C234B;
$base-800: #461B33;
$base-900: #2B1220;
$base-hover: #790645;
$base-subtle: #EFA6CE;

{
    "color": {
        "base": {
            "value": "#980757",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F8",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EC",
                "type": "color"
            },
            "200": {
                "value": "#FBB1DA",
                "type": "color"
            },
            "300": {
                "value": "#F27DBD",
                "type": "color"
            },
            "400": {
                "value": "#E44EA1",
                "type": "color"
            },
            "500": {
                "value": "#CB2A82",
                "type": "color"
            },
            "600": {
                "value": "#9A2867",
                "type": "color"
            },
            "700": {
                "value": "#6C234B",
                "type": "color"
            },
            "800": {
                "value": "#461B33",
                "type": "color"
            },
            "900": {
                "value": "#2B1220",
                "type": "color"
            }
        }
    }
}

Palettes built on #980757

Color Lab

Pairs with #980757

UI roles & guardrails

In real applications

Scales

Every model

Export