What color is #98144B?

#98144B is a dark, vivid rose. In RGB it is rgb(152, 20, 75), and in HSL hsl(335, 77%, 34%).

Is #98144B accessible as text?

On white, #98144B has a contrast ratio of 8.28:1 (passes WCAG AA for body text); on black it is 2.54:1 (fails). For text placed on #98144B, use white for the best readability.

What is the closest Tailwind color to #98144B?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #98144B?

#98144B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #149962. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #98144B below.

Is #98144B good for buttons?

#98144B works well for buttons and highlights, but use white text on #98144B — black text only reaches 2.54:1, below the 4.5:1 needed for normal-size labels.

Is #98144B the same as CSS brown?

No — #98144B is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#98144B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #98144B

Not just a swatch — here's how #98144B works with other colors. Named schemes with #98144B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #98144B Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #98144B Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #98144B Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #98144B Secondary #B9612C Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #98144B Secondary #9B6E79 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #98144B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 25/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #98144B

For UI

For branding

For interior

For fashion

People also use #98144B with

Byzantine Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #F0CBDA for cards and hover fills. Tint 80

Avoid beside #99141F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #98144B at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #98144B;
  --color-base-rgb: 152 20 75;
  --color-base-oklch: oklch(44.7% 0.167 3.2);
  --color-50: #FEF1F6;
  --color-100: #FBDAE8;
  --color-200: #F5B7D1;
  --color-300: #E986AF;
  --color-400: #D9598E;
  --color-500: #BE376F;
  --color-600: #913159;
  --color-700: #662842;
  --color-800: #431E2D;
  --color-900: #29141D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF1F6',
    100: '#FBDAE8',
    200: '#F5B7D1',
    300: '#E986AF',
    400: '#D9598E',
    500: '#BE376F',
    600: '#913159',
    700: '#662842',
    800: '#431E2D',
    900: '#29141D',
  },
}

$base: #98144B;
$base-ink: #FFFFFF;
$base-50: #FEF1F6;
$base-100: #FBDAE8;
$base-200: #F5B7D1;
$base-300: #E986AF;
$base-400: #D9598E;
$base-500: #BE376F;
$base-600: #913159;
$base-700: #662842;
$base-800: #431E2D;
$base-900: #29141D;
$base-hover: #7B103C;
$base-subtle: #EAAFC8;

{
    "color": {
        "base": {
            "value": "#98144B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F6",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE8",
                "type": "color"
            },
            "200": {
                "value": "#F5B7D1",
                "type": "color"
            },
            "300": {
                "value": "#E986AF",
                "type": "color"
            },
            "400": {
                "value": "#D9598E",
                "type": "color"
            },
            "500": {
                "value": "#BE376F",
                "type": "color"
            },
            "600": {
                "value": "#913159",
                "type": "color"
            },
            "700": {
                "value": "#662842",
                "type": "color"
            },
            "800": {
                "value": "#431E2D",
                "type": "color"
            },
            "900": {
                "value": "#29141D",
                "type": "color"
            }
        }
    }
}

Palettes built on #98144B

Color Lab

Pairs with #98144B

UI roles & guardrails

In real applications

Scales

Every model

Export