#98237D is a mid-toned, warm rose. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #98237D works with other colors. Named schemes with #98237D in its natural role, and a note on why the supporting colors balance it.
Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Dark Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.
How #98237D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #98237D at work across the surfaces designers actually ship.
:root {
--color-base: #98237D;
--color-base-rgb: 152 35 125;
--color-base-oklch: oklch(47.8% 0.178 339.2);
--color-50: #FDF2FA;
--color-100: #F8DDF2;
--color-200: #F0BDE4;
--color-300: #E08FCD;
--color-400: #CD65B5;
--color-500: #B24398;
--color-600: #883A76;
--color-700: #612E55;
--color-800: #402139;
--color-900: #271623;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-magenta: {
50: '#FDF2FA',
100: '#F8DDF2',
200: '#F0BDE4',
300: '#E08FCD',
400: '#CD65B5',
500: '#B24398',
600: '#883A76',
700: '#612E55',
800: '#402139',
900: '#271623',
},
}
$base: #98237D; $base-ink: #FFFFFF; $base-50: #FDF2FA; $base-100: #F8DDF2; $base-200: #F0BDE4; $base-300: #E08FCD; $base-400: #CD65B5; $base-500: #B24398; $base-600: #883A76; $base-700: #612E55; $base-800: #402139; $base-900: #271623; $base-hover: #7B1C65; $base-subtle: #E6B8DB;
{
"color": {
"base": {
"value": "#98237D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2FA",
"type": "color"
},
"100": {
"value": "#F8DDF2",
"type": "color"
},
"200": {
"value": "#F0BDE4",
"type": "color"
},
"300": {
"value": "#E08FCD",
"type": "color"
},
"400": {
"value": "#CD65B5",
"type": "color"
},
"500": {
"value": "#B24398",
"type": "color"
},
"600": {
"value": "#883A76",
"type": "color"
},
"700": {
"value": "#612E55",
"type": "color"
},
"800": {
"value": "#402139",
"type": "color"
},
"900": {
"value": "#271623",
"type": "color"
}
}
}
}