#98243F is a mid-toned, warm red-orange. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #98243F works with other colors. Named schemes with #98243F in its natural role, and a note on why the supporting colors balance it.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #98243F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #98243F at work across the surfaces designers actually ship.
:root {
--color-base: #98243F;
--color-base-rgb: 152 36 63;
--color-base-oklch: oklch(45.5% 0.151 12.5);
--color-50: #FDF2F5;
--color-100: #F8DDE3;
--color-200: #EFBDC9;
--color-300: #E090A2;
--color-400: #CC667E;
--color-500: #B1445D;
--color-600: #873A4C;
--color-700: #602E3A;
--color-800: #3F2229;
--color-900: #27161A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FDF2F5',
100: '#F8DDE3',
200: '#EFBDC9',
300: '#E090A2',
400: '#CC667E',
500: '#B1445D',
600: '#873A4C',
700: '#602E3A',
800: '#3F2229',
900: '#27161A',
},
}
$base: #98243F; $base-ink: #FFFFFF; $base-50: #FDF2F5; $base-100: #F8DDE3; $base-200: #EFBDC9; $base-300: #E090A2; $base-400: #CC667E; $base-500: #B1445D; $base-600: #873A4C; $base-700: #602E3A; $base-800: #3F2229; $base-900: #27161A; $base-hover: #7A1D33; $base-subtle: #E6B8C3;
{
"color": {
"base": {
"value": "#98243F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F5",
"type": "color"
},
"100": {
"value": "#F8DDE3",
"type": "color"
},
"200": {
"value": "#EFBDC9",
"type": "color"
},
"300": {
"value": "#E090A2",
"type": "color"
},
"400": {
"value": "#CC667E",
"type": "color"
},
"500": {
"value": "#B1445D",
"type": "color"
},
"600": {
"value": "#873A4C",
"type": "color"
},
"700": {
"value": "#602E3A",
"type": "color"
},
"800": {
"value": "#3F2229",
"type": "color"
},
"900": {
"value": "#27161A",
"type": "color"
}
}
}
}