#982D64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #982D64 works with other colors. Named schemes with #982D64 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #982D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #982D64 at work across the surfaces designers actually ship.
:root {
--color-base: #982D64;
--color-base-rgb: 152 45 100;
--color-base-oklch: oklch(47.6% 0.152 352.8);
--color-50: #FCF3F8;
--color-100: #F6DFEB;
--color-200: #ECC0D7;
--color-300: #DA95B9;
--color-400: #C66C9A;
--color-500: #AA4B7C;
--color-600: #833F62;
--color-700: #5D3248;
--color-800: #3D2331;
--color-900: #26171F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FCF3F8',
100: '#F6DFEB',
200: '#ECC0D7',
300: '#DA95B9',
400: '#C66C9A',
500: '#AA4B7C',
600: '#833F62',
700: '#5D3248',
800: '#3D2331',
900: '#26171F',
},
}
$base: #982D64; $base-ink: #FFFFFF; $base-50: #FCF3F8; $base-100: #F6DFEB; $base-200: #ECC0D7; $base-300: #DA95B9; $base-400: #C66C9A; $base-500: #AA4B7C; $base-600: #833F62; $base-700: #5D3248; $base-800: #3D2331; $base-900: #26171F; $base-hover: #7B2551; $base-subtle: #E3BDD1;
{
"color": {
"base": {
"value": "#982D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F8",
"type": "color"
},
"100": {
"value": "#F6DFEB",
"type": "color"
},
"200": {
"value": "#ECC0D7",
"type": "color"
},
"300": {
"value": "#DA95B9",
"type": "color"
},
"400": {
"value": "#C66C9A",
"type": "color"
},
"500": {
"value": "#AA4B7C",
"type": "color"
},
"600": {
"value": "#833F62",
"type": "color"
},
"700": {
"value": "#5D3248",
"type": "color"
},
"800": {
"value": "#3D2331",
"type": "color"
},
"900": {
"value": "#26171F",
"type": "color"
}
}
}
}