What color is #98448D?

#98448D is a medium purple. In RGB it is rgb(152, 68, 141), and in HSL hsl(308, 38%, 43%).

Is #98448D accessible as text?

On white, #98448D has a contrast ratio of 5.92:1 (passes WCAG AA for body text); on black it is 3.55:1 (fails). For text placed on #98448D, use white for the best readability.

What is the closest Tailwind color to #98448D?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #98448D?

#98448D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #44974F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #98448D below.

Is #98448D good for buttons?

#98448D works well for buttons and highlights, but use white text on #98448D — black text only reaches 3.55:1, below the 4.5:1 needed for normal-size labels.

Is #98448D the same as CSS darkmagenta?

No — #98448D is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#98448D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #98448D

Not just a swatch — here's how #98448D works with other colors. Named schemes with #98448D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #98448D Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #98448D Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #98448D Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #98448D Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #98448D Secondary #A688A0 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #98448D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #98448D

For UI

For branding

For interior

For fashion

People also use #98448D with

Royal Purple Cordovan Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.9:1. Use

Subtle surface Use #EADAE8 for cards and hover fills. Tint 80

Avoid beside #974470 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #98448D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #98448D;
  --color-base-rgb: 152 68 141;
  --color-base-oklch: oklch(52.2% 0.145 332.7);
  --color-50: #FBF4FA;
  --color-100: #F3E2F1;
  --color-200: #E6C7E2;
  --color-300: #D09FCA;
  --color-400: #B87AB0;
  --color-500: #9C5993;
  --color-600: #794972;
  --color-700: #573853;
  --color-800: #3A2737;
  --color-900: #241922;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FBF4FA',
    100: '#F3E2F1',
    200: '#E6C7E2',
    300: '#D09FCA',
    400: '#B87AB0',
    500: '#9C5993',
    600: '#794972',
    700: '#573853',
    800: '#3A2737',
    900: '#241922',
  },
}

$base: #98448D;
$base-ink: #FFFFFF;
$base-50: #FBF4FA;
$base-100: #F3E2F1;
$base-200: #E6C7E2;
$base-300: #D09FCA;
$base-400: #B87AB0;
$base-500: #9C5993;
$base-600: #794972;
$base-700: #573853;
$base-800: #3A2737;
$base-900: #241922;
$base-hover: #793670;
$base-subtle: #E0C7DD;

{
    "color": {
        "base": {
            "value": "#98448D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4FA",
                "type": "color"
            },
            "100": {
                "value": "#F3E2F1",
                "type": "color"
            },
            "200": {
                "value": "#E6C7E2",
                "type": "color"
            },
            "300": {
                "value": "#D09FCA",
                "type": "color"
            },
            "400": {
                "value": "#B87AB0",
                "type": "color"
            },
            "500": {
                "value": "#9C5993",
                "type": "color"
            },
            "600": {
                "value": "#794972",
                "type": "color"
            },
            "700": {
                "value": "#573853",
                "type": "color"
            },
            "800": {
                "value": "#3A2737",
                "type": "color"
            },
            "900": {
                "value": "#241922",
                "type": "color"
            }
        }
    }
}

Palettes built on #98448D

Color Lab

Pairs with #98448D

UI roles & guardrails

In real applications

Scales

Every model

Export