What color is #98472B?

#98472B is a dark brown. In RGB it is rgb(152, 71, 43), and in HSL hsl(15, 56%, 38%).

Is #98472B accessible as text?

On white, #98472B has a contrast ratio of 6.42:1 (passes WCAG AA for body text); on black it is 3.27:1 (fails). For text placed on #98472B, use white for the best readability.

What is the closest Tailwind color to #98472B?

The nearest Tailwind CSS token is amber-800 (#973C00).

What colors go well with #98472B?

#98472B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2B7C97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #98472B below.

Is #98472B good for buttons?

#98472B works well for buttons and highlights, but use white text on #98472B — black text only reaches 3.27:1, below the 4.5:1 needed for normal-size labels.

Is #98472B the same as CSS sienna?

No — #98472B is not the CSS named color sienna, but sienna (#A0522D) is the closest CSS named color.

#98472B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #98472B

Not just a swatch — here's how #98472B works with other colors. Named schemes with #98472B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #98472B Secondary #B66422 Accent #767843 Surface #F4ECDD Anchor #3B2A20

This palette keeps Chestnut as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #98472B Anchor #3A2A20 Surface #F0E3D0 Accent #959765 Secondary #3B3833

Chestnut anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #98472B Secondary #7B4926 Surface #EAD9C0 Accent #42503B Anchor #5B222D

Chestnut plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #98472B Surface #F3E7D6 Anchor #5F2035 Accent #E6C2C1 Secondary #332B2D

Chestnut sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #98472B Secondary #A28379 Support #9B9186 Ink #17140F

Chestnut is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Chestnut carrying the quiet middle.

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Color Lab

How #98472B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 78/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #98472B

For UI

For branding

For interior

For fashion

People also use #98472B with

Viva Magenta Olive Teal Blue Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #ECD9D3 for cards and hover fills. Tint 80

Avoid beside #976A2B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #98472B at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #98472B;
  --color-base-rgb: 152 71 43;
  --color-base-oklch: oklch(49.6% 0.116 39.3);
  --color-50: #FCF5F3;
  --color-100: #F7E5DF;
  --color-200: #EDCBBF;
  --color-300: #DCA693;
  --color-400: #C7826B;
  --color-500: #AC6249;
  --color-600: #844F3E;
  --color-700: #5E3C31;
  --color-800: #3E2A23;
  --color-900: #261B17;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  chestnut: {
    50: '#FCF5F3',
    100: '#F7E5DF',
    200: '#EDCBBF',
    300: '#DCA693',
    400: '#C7826B',
    500: '#AC6249',
    600: '#844F3E',
    700: '#5E3C31',
    800: '#3E2A23',
    900: '#261B17',
  },
}

$base: #98472B;
$base-ink: #FFFFFF;
$base-50: #FCF5F3;
$base-100: #F7E5DF;
$base-200: #EDCBBF;
$base-300: #DCA693;
$base-400: #C7826B;
$base-500: #AC6249;
$base-600: #844F3E;
$base-700: #5E3C31;
$base-800: #3E2A23;
$base-900: #261B17;
$base-hover: #793822;
$base-subtle: #E4C5BB;

{
    "color": {
        "base": {
            "value": "#98472B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF5F3",
                "type": "color"
            },
            "100": {
                "value": "#F7E5DF",
                "type": "color"
            },
            "200": {
                "value": "#EDCBBF",
                "type": "color"
            },
            "300": {
                "value": "#DCA693",
                "type": "color"
            },
            "400": {
                "value": "#C7826B",
                "type": "color"
            },
            "500": {
                "value": "#AC6249",
                "type": "color"
            },
            "600": {
                "value": "#844F3E",
                "type": "color"
            },
            "700": {
                "value": "#5E3C31",
                "type": "color"
            },
            "800": {
                "value": "#3E2A23",
                "type": "color"
            },
            "900": {
                "value": "#261B17",
                "type": "color"
            }
        }
    }
}

Palettes built on #98472B

Color Lab

Pairs with #98472B

UI roles & guardrails

In real applications

Scales

Every model

Export