What color is #98717E?

#98717E is a medium, muted rose. In RGB it is rgb(152, 113, 126), and in HSL hsl(340, 16%, 52%).

Is #98717E accessible as text?

On white, #98717E has a contrast ratio of 4.20:1 (fails WCAG AA for body text); on black it is 5.00:1 (passes). For text placed on #98717E, use black for the best readability.

What is the closest Tailwind color to #98717E?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #98717E?

#98717E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #71988B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #98717E below.

Is #98717E good for buttons?

#98717E works well for buttons and highlights, but use black text on #98717E — white text only reaches 4.20:1, below the 4.5:1 needed for normal-size labels.

Is #98717E the same as CSS gray?

No — #98717E is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#98717E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #98717E

Not just a swatch — here's how #98717E works with other colors. Named schemes with #98717E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #98717E Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Mocha anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #98717E Secondary #7C482B Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Mocha plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #98717E Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Mocha sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #98717E Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Mocha sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #98717E Secondary #B2A4A8 Support #9C9087 Ink #17140F

Mocha is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mocha carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #98717E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 17/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 20/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 45/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #98717E

For UI

For branding

For interior

For fashion

People also use #98717E with

Cool Gray Mocha Cadet Blue Gainsboro Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.4:1. Use

Subtle surface Use #E9E4E6 for cards and hover fills. Tint 80

Avoid beside #987171 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #98717E at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #98717E;
  --color-base-rgb: 152 113 126;
  --color-base-oklch: oklch(59.1% 0.052 357.0);
  --color-50: #F9F6F7;
  --color-100: #EEE7E9;
  --color-200: #DDD0D4;
  --color-300: #C2ADB4;
  --color-400: #A68C95;
  --color-500: #886C76;
  --color-600: #6B575E;
  --color-700: #4E4145;
  --color-800: #342D2F;
  --color-900: #211C1E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mocha: {
    50: '#F9F6F7',
    100: '#EEE7E9',
    200: '#DDD0D4',
    300: '#C2ADB4',
    400: '#A68C95',
    500: '#886C76',
    600: '#6B575E',
    700: '#4E4145',
    800: '#342D2F',
    900: '#211C1E',
  },
}

$base: #98717E;
$base-ink: #141310;
$base-50: #F9F6F7;
$base-100: #EEE7E9;
$base-200: #DDD0D4;
$base-300: #C2ADB4;
$base-400: #A68C95;
$base-500: #886C76;
$base-600: #6B575E;
$base-700: #4E4145;
$base-800: #342D2F;
$base-900: #211C1E;
$base-hover: #7B5964;
$base-subtle: #DFD6D9;

{
    "color": {
        "base": {
            "value": "#98717E",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F7",
                "type": "color"
            },
            "100": {
                "value": "#EEE7E9",
                "type": "color"
            },
            "200": {
                "value": "#DDD0D4",
                "type": "color"
            },
            "300": {
                "value": "#C2ADB4",
                "type": "color"
            },
            "400": {
                "value": "#A68C95",
                "type": "color"
            },
            "500": {
                "value": "#886C76",
                "type": "color"
            },
            "600": {
                "value": "#6B575E",
                "type": "color"
            },
            "700": {
                "value": "#4E4145",
                "type": "color"
            },
            "800": {
                "value": "#342D2F",
                "type": "color"
            },
            "900": {
                "value": "#211C1E",
                "type": "color"
            }
        }
    }
}

Palettes built on #98717E

Color Lab

Pairs with #98717E

UI roles & guardrails

In real applications

Scales

Every model

Export