What color is #98736C?

#98736C is a medium, muted red. In RGB it is rgb(152, 115, 108), and in HSL hsl(10, 18%, 51%).

Is #98736C accessible as text?

On white, #98736C has a contrast ratio of 4.20:1 (fails WCAG AA for body text); on black it is 5.00:1 (passes). For text placed on #98736C, use black for the best readability.

What is the closest Tailwind color to #98736C?

The nearest Tailwind CSS token is taupe-500 (#7C6D67).

What colors go well with #98736C?

#98736C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6C9199. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #98736C below.

Is #98736C good for buttons?

#98736C works well for buttons and highlights, but use black text on #98736C — white text only reaches 4.20:1, below the 4.5:1 needed for normal-size labels.

Is #98736C the same as CSS gray?

No — #98736C is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#98736C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #98736C

Not just a swatch — here's how #98736C works with other colors. Named schemes with #98736C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #98736C Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Mocha as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #98736C Anchor #3A2A21 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Mocha anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #98736C Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Mocha plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #98736C Surface #E3CEA8 Secondary #B17957 Accent #98976D Anchor #3E2C21

Mocha holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #98736C Secondary #B2A4A1 Support #9B9186 Ink #17140F

Mocha is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mocha carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #98736C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 59/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 73/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 19/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 46/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 95/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #98736C

For UI

For branding

For interior

For fashion

People also use #98736C with

Rosy Brown Beaver Light Slate Gray Gainsboro Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.4:1. Use

Subtle surface Use #E9E4E3 for cards and hover fills. Tint 80

Avoid beside #99826C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #98736C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #98736C;
  --color-base-rgb: 152 115 108;
  --color-base-oklch: oklch(59.0% 0.048 30.8);
  --color-50: #F9F6F6;
  --color-100: #EEE8E7;
  --color-200: #DED1CF;
  --color-300: #C3B0AC;
  --color-400: #A88F8A;
  --color-500: #8A706B;
  --color-600: #6C5956;
  --color-700: #4F4340;
  --color-800: #352E2C;
  --color-900: #211D1C;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mocha: {
    50: '#F9F6F6',
    100: '#EEE8E7',
    200: '#DED1CF',
    300: '#C3B0AC',
    400: '#A88F8A',
    500: '#8A706B',
    600: '#6C5956',
    700: '#4F4340',
    800: '#352E2C',
    900: '#211D1C',
  },
}

$base: #98736C;
$base-ink: #141310;
$base-50: #F9F6F6;
$base-100: #EEE8E7;
$base-200: #DED1CF;
$base-300: #C3B0AC;
$base-400: #A88F8A;
$base-500: #8A706B;
$base-600: #6C5956;
$base-700: #4F4340;
$base-800: #352E2C;
$base-900: #211D1C;
$base-hover: #7B5C55;
$base-subtle: #DFD6D4;

{
    "color": {
        "base": {
            "value": "#98736C",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F6",
                "type": "color"
            },
            "100": {
                "value": "#EEE8E7",
                "type": "color"
            },
            "200": {
                "value": "#DED1CF",
                "type": "color"
            },
            "300": {
                "value": "#C3B0AC",
                "type": "color"
            },
            "400": {
                "value": "#A88F8A",
                "type": "color"
            },
            "500": {
                "value": "#8A706B",
                "type": "color"
            },
            "600": {
                "value": "#6C5956",
                "type": "color"
            },
            "700": {
                "value": "#4F4340",
                "type": "color"
            },
            "800": {
                "value": "#352E2C",
                "type": "color"
            },
            "900": {
                "value": "#211D1C",
                "type": "color"
            }
        }
    }
}

Palettes built on #98736C

Color Lab

Pairs with #98736C

UI roles & guardrails

In real applications

Scales

Every model

Export