#98749E is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #98749E works with other colors. Named schemes with #98749E in its natural role, and a note on why the supporting colors balance it.
Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Rose Gold plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.
How #98749E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #98749E at work across the surfaces designers actually ship.
:root {
--color-base: #98749E;
--color-base-rgb: 152 116 158;
--color-base-oklch: oklch(60.9% 0.075 321.6);
--color-50: #F8F6F9;
--color-100: #EDE7EE;
--color-200: #DBCFDE;
--color-300: #C0ACC3;
--color-400: #A38AA8;
--color-500: #856B8A;
--color-600: #69566C;
--color-700: #4C404F;
--color-800: #332C35;
--color-900: #201C21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
rose-gold: {
50: '#F8F6F9',
100: '#EDE7EE',
200: '#DBCFDE',
300: '#C0ACC3',
400: '#A38AA8',
500: '#856B8A',
600: '#69566C',
700: '#4C404F',
800: '#332C35',
900: '#201C21',
},
}
$base: #98749E; $base-ink: #141310; $base-50: #F8F6F9; $base-100: #EDE7EE; $base-200: #DBCFDE; $base-300: #C0ACC3; $base-400: #A38AA8; $base-500: #856B8A; $base-600: #69566C; $base-700: #4C404F; $base-800: #332C35; $base-900: #201C21; $base-hover: #7C5A82; $base-subtle: #DFD7E1;
{
"color": {
"base": {
"value": "#98749E",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F9",
"type": "color"
},
"100": {
"value": "#EDE7EE",
"type": "color"
},
"200": {
"value": "#DBCFDE",
"type": "color"
},
"300": {
"value": "#C0ACC3",
"type": "color"
},
"400": {
"value": "#A38AA8",
"type": "color"
},
"500": {
"value": "#856B8A",
"type": "color"
},
"600": {
"value": "#69566C",
"type": "color"
},
"700": {
"value": "#4C404F",
"type": "color"
},
"800": {
"value": "#332C35",
"type": "color"
},
"900": {
"value": "#201C21",
"type": "color"
}
}
}
}