#98809D is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #98809D works with other colors. Named schemes with #98809D in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #98809D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #98809D at work across the surfaces designers actually ship.
:root {
--color-base: #98809D;
--color-base-rgb: 152 128 157;
--color-base-oklch: oklch(63.2% 0.051 320.4);
--color-50: #F8F6F8;
--color-100: #ECE8ED;
--color-200: #DAD1DB;
--color-300: #BDAFC0;
--color-400: #A08EA4;
--color-500: #826F86;
--color-600: #665969;
--color-700: #4B424D;
--color-800: #332D34;
--color-900: #201D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F8F6F8',
100: '#ECE8ED',
200: '#DAD1DB',
300: '#BDAFC0',
400: '#A08EA4',
500: '#826F86',
600: '#665969',
700: '#4B424D',
800: '#332D34',
900: '#201D20',
},
}
$base: #98809D; $base-ink: #141310; $base-50: #F8F6F8; $base-100: #ECE8ED; $base-200: #DAD1DB; $base-300: #BDAFC0; $base-400: #A08EA4; $base-500: #826F86; $base-600: #665969; $base-700: #4B424D; $base-800: #332D34; $base-900: #201D20; $base-hover: #7C6381; $base-subtle: #E0DAE1;
{
"color": {
"base": {
"value": "#98809D",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F8",
"type": "color"
},
"100": {
"value": "#ECE8ED",
"type": "color"
},
"200": {
"value": "#DAD1DB",
"type": "color"
},
"300": {
"value": "#BDAFC0",
"type": "color"
},
"400": {
"value": "#A08EA4",
"type": "color"
},
"500": {
"value": "#826F86",
"type": "color"
},
"600": {
"value": "#665969",
"type": "color"
},
"700": {
"value": "#4B424D",
"type": "color"
},
"800": {
"value": "#332D34",
"type": "color"
},
"900": {
"value": "#201D20",
"type": "color"
}
}
}
}