What color is #990A67?

#990A67 is a dark, vivid magenta. In RGB it is rgb(153, 10, 103), and in HSL hsl(321, 88%, 32%).

Is #990A67 accessible as text?

On white, #990A67 has a contrast ratio of 8.10:1 (passes WCAG AA for body text); on black it is 2.59:1 (fails). For text placed on #990A67, use white for the best readability.

What is the closest Tailwind color to #990A67?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #990A67?

#990A67 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A993C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #990A67 below.

Is #990A67 good for buttons?

#990A67 works well for buttons and highlights, but use white text on #990A67 — black text only reaches 2.59:1, below the 4.5:1 needed for normal-size labels.

Is #990A67 the same as CSS darkmagenta?

No — #990A67 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#990A67 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #990A67

Not just a swatch — here's how #990A67 works with other colors. Named schemes with #990A67 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #990A67 Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F6E8D7

Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #990A67 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #990A67 Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #990A67 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #990A67 Secondary #9C6F85 Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #990A67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 71/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #990A67

For UI

For branding

For interior

For fashion

People also use #990A67 with

Dark Violet Carmine Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.1:1. Use

Subtle surface Use #F2C6E3 for cards and hover fills. Tint 80

Avoid beside #990A37 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #990A67 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #990A67;
  --color-base-rgb: 153 10 103;
  --color-base-oklch: oklch(45.5% 0.185 348.7);
  --color-50: #FEF0F9;
  --color-100: #FDD8F0;
  --color-200: #FAB2E1;
  --color-300: #F07FC9;
  --color-400: #E250AF;
  --color-500: #C82D92;
  --color-600: #982A71;
  --color-700: #6B2452;
  --color-800: #461B37;
  --color-900: #2B1322;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F9',
    100: '#FDD8F0',
    200: '#FAB2E1',
    300: '#F07FC9',
    400: '#E250AF',
    500: '#C82D92',
    600: '#982A71',
    700: '#6B2452',
    800: '#461B37',
    900: '#2B1322',
  },
}

$base: #990A67;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8F0;
$base-200: #FAB2E1;
$base-300: #F07FC9;
$base-400: #E250AF;
$base-500: #C82D92;
$base-600: #982A71;
$base-700: #6B2452;
$base-800: #461B37;
$base-900: #2B1322;
$base-hover: #7B0853;
$base-subtle: #EEA8D5;

{
    "color": {
        "base": {
            "value": "#990A67",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F0",
                "type": "color"
            },
            "200": {
                "value": "#FAB2E1",
                "type": "color"
            },
            "300": {
                "value": "#F07FC9",
                "type": "color"
            },
            "400": {
                "value": "#E250AF",
                "type": "color"
            },
            "500": {
                "value": "#C82D92",
                "type": "color"
            },
            "600": {
                "value": "#982A71",
                "type": "color"
            },
            "700": {
                "value": "#6B2452",
                "type": "color"
            },
            "800": {
                "value": "#461B37",
                "type": "color"
            },
            "900": {
                "value": "#2B1322",
                "type": "color"
            }
        }
    }
}