#993EA7 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #993EA7 works with other colors. Named schemes with #993EA7 in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #993EA7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #993EA7 at work across the surfaces designers actually ship.
:root {
--color-base: #993EA7;
--color-base-rgb: 153 62 167;
--color-base-oklch: oklch(52.9% 0.178 322.1);
--color-50: #FAF3FB;
--color-100: #F2E1F5;
--color-200: #E4C4E9;
--color-300: #CD9AD5;
--color-400: #B573BF;
--color-500: #9852A3;
--color-600: #76447E;
--color-700: #55355A;
--color-800: #39253C;
--color-900: #231825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF3FB',
100: '#F2E1F5',
200: '#E4C4E9',
300: '#CD9AD5',
400: '#B573BF',
500: '#9852A3',
600: '#76447E',
700: '#55355A',
800: '#39253C',
900: '#231825',
},
}
$base: #993EA7; $base-ink: #FFFFFF; $base-50: #FAF3FB; $base-100: #F2E1F5; $base-200: #E4C4E9; $base-300: #CD9AD5; $base-400: #B573BF; $base-500: #9852A3; $base-600: #76447E; $base-700: #55355A; $base-800: #39253C; $base-900: #231825; $base-hover: #7B3286; $base-subtle: #E0C6E4;
{
"color": {
"base": {
"value": "#993EA7",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FB",
"type": "color"
},
"100": {
"value": "#F2E1F5",
"type": "color"
},
"200": {
"value": "#E4C4E9",
"type": "color"
},
"300": {
"value": "#CD9AD5",
"type": "color"
},
"400": {
"value": "#B573BF",
"type": "color"
},
"500": {
"value": "#9852A3",
"type": "color"
},
"600": {
"value": "#76447E",
"type": "color"
},
"700": {
"value": "#55355A",
"type": "color"
},
"800": {
"value": "#39253C",
"type": "color"
},
"900": {
"value": "#231825",
"type": "color"
}
}
}
}