#993F67 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #993F67 works with other colors. Named schemes with #993F67 in its natural role, and a note on why the supporting colors balance it.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #993F67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #993F67 at work across the surfaces designers actually ship.
:root {
--color-base: #993F67;
--color-base-rgb: 153 63 103;
--color-base-oklch: oklch(50.0% 0.128 355.0);
--color-50: #FBF4F7;
--color-100: #F4E2EA;
--color-200: #E7C5D4;
--color-300: #D39CB5;
--color-400: #BC7696;
--color-500: #9F5577;
--color-600: #7B475E;
--color-700: #583646;
--color-800: #3B262F;
--color-900: #24191E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FBF4F7',
100: '#F4E2EA',
200: '#E7C5D4',
300: '#D39CB5',
400: '#BC7696',
500: '#9F5577',
600: '#7B475E',
700: '#583646',
800: '#3B262F',
900: '#24191E',
},
}
$base: #993F67; $base-ink: #FFFFFF; $base-50: #FBF4F7; $base-100: #F4E2EA; $base-200: #E7C5D4; $base-300: #D39CB5; $base-400: #BC7696; $base-500: #9F5577; $base-600: #7B475E; $base-700: #583646; $base-800: #3B262F; $base-900: #24191E; $base-hover: #7A3252; $base-subtle: #E1C4D1;
{
"color": {
"base": {
"value": "#993F67",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F7",
"type": "color"
},
"100": {
"value": "#F4E2EA",
"type": "color"
},
"200": {
"value": "#E7C5D4",
"type": "color"
},
"300": {
"value": "#D39CB5",
"type": "color"
},
"400": {
"value": "#BC7696",
"type": "color"
},
"500": {
"value": "#9F5577",
"type": "color"
},
"600": {
"value": "#7B475E",
"type": "color"
},
"700": {
"value": "#583646",
"type": "color"
},
"800": {
"value": "#3B262F",
"type": "color"
},
"900": {
"value": "#24191E",
"type": "color"
}
}
}
}