Nearest named color: Amethyst
#996EA1
#996EA1
Nearest named
Amethyst
Family
Purple
Lightness
60.0%
Chroma
0.090
Hue angle
321.1°
Temperature
Neutral-leaning
Contrast on white
4.12:1 · AA Large
Contrast on black
4.51:1 · AA
Web-safe
#996699
CSS oklch()
60% 0.09 321

#996EA1 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #996EA1

Not just a swatch — here's how #996EA1 works with other colors. Named schemes with #996EA1 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

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Color Lab

How #996EA1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 52/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 40/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 74/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 24/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 83/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 35/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #996EA1

For UI
For branding
For interior
For fashion
People also use #996EA1 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.5:1. Use
Subtle surface Use #EAE3EB for cards and hover fills. Tint 80
Avoid beside #A06E97 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #996EA1 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #996EA1;
  --color-base-rgb: 153 110 161;
  --color-base-oklch: oklch(60.0% 0.090 321.1);
  --color-50: #F9F6F9;
  --color-100: #EEE6EF;
  --color-200: #DCCEDF;
  --color-300: #C1AAC5;
  --color-400: #A588AA;
  --color-500: #87688D;
  --color-600: #6A546E;
  --color-700: #4D3F50;
  --color-800: #342B35;
  --color-900: #211C21;
  --color-on-base: #141310;
}