What color is #99718F?

#99718F is a medium, muted magenta. In RGB it is rgb(153, 113, 143), and in HSL hsl(315, 16%, 52%).

Is #99718F accessible as text?

On white, #99718F has a contrast ratio of 4.11:1 (fails WCAG AA for body text); on black it is 5.11:1 (passes). For text placed on #99718F, use black for the best readability.

What is the closest Tailwind color to #99718F?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #99718F?

#99718F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #71987B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #99718F below.

Is #99718F good for buttons?

#99718F works well for buttons and highlights, but use black text on #99718F — white text only reaches 4.11:1, below the 4.5:1 needed for normal-size labels.

Is #99718F the same as CSS gray?

No — #99718F is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#99718F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #99718F

Not just a swatch — here's how #99718F works with other colors. Named schemes with #99718F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #99718F Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #99718F Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Rose Gold plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #99718F Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #99718F Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #99718F Secondary #B4A5B0 Support #9C9087 Ink #18140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #99718F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 55/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 25/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #99718F

For UI

For branding

For interior

For fashion

People also use #99718F with

Cool Gray Mocha Russian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #E9E4E8 for cards and hover fills. Tint 80

Avoid beside #987181 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #99718F at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #99718F;
  --color-base-rgb: 153 113 143;
  --color-base-oklch: oklch(59.8% 0.066 335.6);
  --color-50: #F9F6F8;
  --color-100: #EEE7EC;
  --color-200: #DDD0D9;
  --color-300: #C2ADBD;
  --color-400: #A68CA0;
  --color-500: #886C81;
  --color-600: #6B5766;
  --color-700: #4E414B;
  --color-800: #342D32;
  --color-900: #211C20;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F9F6F8',
    100: '#EEE7EC',
    200: '#DDD0D9',
    300: '#C2ADBD',
    400: '#A68CA0',
    500: '#886C81',
    600: '#6B5766',
    700: '#4E414B',
    800: '#342D32',
    900: '#211C20',
  },
}

$base: #99718F;
$base-ink: #141310;
$base-50: #F9F6F8;
$base-100: #EEE7EC;
$base-200: #DDD0D9;
$base-300: #C2ADBD;
$base-400: #A68CA0;
$base-500: #886C81;
$base-600: #6B5766;
$base-700: #4E414B;
$base-800: #342D32;
$base-900: #211C20;
$base-hover: #7B5973;
$base-subtle: #DFD6DD;

{
    "color": {
        "base": {
            "value": "#99718F",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F8",
                "type": "color"
            },
            "100": {
                "value": "#EEE7EC",
                "type": "color"
            },
            "200": {
                "value": "#DDD0D9",
                "type": "color"
            },
            "300": {
                "value": "#C2ADBD",
                "type": "color"
            },
            "400": {
                "value": "#A68CA0",
                "type": "color"
            },
            "500": {
                "value": "#886C81",
                "type": "color"
            },
            "600": {
                "value": "#6B5766",
                "type": "color"
            },
            "700": {
                "value": "#4E414B",
                "type": "color"
            },
            "800": {
                "value": "#342D32",
                "type": "color"
            },
            "900": {
                "value": "#211C20",
                "type": "color"
            }
        }
    }
}

Palettes built on #99718F

Color Lab

Pairs with #99718F

UI roles & guardrails

In real applications

Scales

Every model

Export