What color is #997696?

#997696 is a medium, muted purple. In RGB it is rgb(153, 118, 150), and in HSL hsl(305, 15%, 53%).

Is #997696 accessible as text?

On white, #997696 has a contrast ratio of 3.90:1 (fails WCAG AA for body text); on black it is 5.39:1 (passes). For text placed on #997696, use black for the best readability.

What is the closest Tailwind color to #997696?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #997696?

#997696 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #759978. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #997696 below.

Is #997696 good for buttons?

#997696 works well for buttons and highlights, but use black text on #997696 — white text only reaches 3.90:1, below the 4.5:1 needed for normal-size labels.

Is #997696 the same as CSS gray?

No — #997696 is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#997696 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #997696

Not just a swatch — here's how #997696 works with other colors. Named schemes with #997696 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #997696 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #997696 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Rose Gold plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #997696 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #997696 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #997696 Secondary #B6A9B5 Support #9C9087 Ink #18140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

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Color Lab

How #997696 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 56/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #997696

For UI

For branding

For interior

For fashion

People also use #997696 with

Cool Gray Mocha Russian Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #EAE4E9 for cards and hover fills. Tint 80

Avoid beside #99758A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #997696 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #997696;
  --color-base-rgb: 153 118 150;
  --color-base-oklch: oklch(61.1% 0.063 329.2);
  --color-50: #F9F6F8;
  --color-100: #EEE7ED;
  --color-200: #DCD0DB;
  --color-300: #C1AEC0;
  --color-400: #A58DA3;
  --color-500: #886D85;
  --color-600: #6A5869;
  --color-700: #4D414C;
  --color-800: #342D33;
  --color-900: #211D20;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F9F6F8',
    100: '#EEE7ED',
    200: '#DCD0DB',
    300: '#C1AEC0',
    400: '#A58DA3',
    500: '#886D85',
    600: '#6A5869',
    700: '#4D414C',
    800: '#342D33',
    900: '#211D20',
  },
}

$base: #997696;
$base-ink: #141310;
$base-50: #F9F6F8;
$base-100: #EEE7ED;
$base-200: #DCD0DB;
$base-300: #C1AEC0;
$base-400: #A58DA3;
$base-500: #886D85;
$base-600: #6A5869;
$base-700: #4D414C;
$base-800: #342D33;
$base-900: #211D20;
$base-hover: #7C5C7A;
$base-subtle: #DFD7DE;

{
    "color": {
        "base": {
            "value": "#997696",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F8",
                "type": "color"
            },
            "100": {
                "value": "#EEE7ED",
                "type": "color"
            },
            "200": {
                "value": "#DCD0DB",
                "type": "color"
            },
            "300": {
                "value": "#C1AEC0",
                "type": "color"
            },
            "400": {
                "value": "#A58DA3",
                "type": "color"
            },
            "500": {
                "value": "#886D85",
                "type": "color"
            },
            "600": {
                "value": "#6A5869",
                "type": "color"
            },
            "700": {
                "value": "#4D414C",
                "type": "color"
            },
            "800": {
                "value": "#342D33",
                "type": "color"
            },
            "900": {
                "value": "#211D20",
                "type": "color"
            }
        }
    }
}

Palettes built on #997696

Color Lab

Pairs with #997696

UI roles & guardrails

In real applications

Scales

Every model

Export