Nearest named color: Amethyst
#997BB7
#997BB7
Nearest named
Amethyst
Family
Purple
Lightness
63.4%
Chroma
0.094
Hue angle
306.8°
Temperature
Neutral-leaning
Contrast on white
3.58:1 · AA Large
Contrast on black
5.19:1 · AA
Web-safe
#9966CC
CSS oklch()
63% 0.09 307

#997BB7 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #997BB7

Not just a swatch — here's how #997BB7 works with other colors. Named schemes with #997BB7 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Amethyst keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #997BB7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 54/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 36/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 64/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 44/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 76/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 37/100
Low
Usable as a tinted surface in measured doses.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #997BB7

For UI
For branding
For interior
For fashion
People also use #997BB7 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.2:1. Use
Subtle surface Use #EBE6EF for cards and hover fills. Tint 80
Avoid beside #AD7BB7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #997BB7 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #997BB7;
  --color-base-rgb: 153 123 183;
  --color-base-oklch: oklch(63.4% 0.094 306.8);
  --color-50: #F7F5FA;
  --color-100: #EBE4F1;
  --color-200: #D6CAE2;
  --color-300: #B8A5CA;
  --color-400: #9981B1;
  --color-500: #7A6194;
  --color-600: #614F73;
  --color-700: #473C53;
  --color-800: #302937;
  --color-900: #1F1B23;
  --color-on-base: #141310;
}