Nearest named color: Medium Purple
#9987CD
#9987CD
Nearest named
Medium Purple
Family
Blue
Lightness
66.7%
Chroma
0.103
Hue angle
295.3°
Temperature
Cool
Contrast on white
3.13:1 · AA Large
Contrast on black
5.93:1 · AA
Web-safe
#9999CC
CSS oklch()
67% 0.10 295

#9987CD is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #9987CD

Not just a swatch — here's how #9987CD works with other colors. Named schemes with #9987CD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

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Color Lab

How #9987CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 55/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 54/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 41/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 40/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 68/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 37/100
Low
Usable as a tinted surface in measured doses.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9987CD

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.9:1. Use
Subtle surface Use #ECE9F3 for cards and hover fills. Tint 80
Avoid beside #B188CD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9987CD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #9987CD;
  --color-base-rgb: 153 135 205;
  --color-base-oklch: oklch(66.7% 0.103 295.3);
  --color-50: #F6F4FB;
  --color-100: #E6E2F3;
  --color-200: #CEC6E7;
  --color-300: #AA9DD2;
  --color-400: #8877BB;
  --color-500: #68569E;
  --color-600: #54477A;
  --color-700: #3F3758;
  --color-800: #2C273A;
  --color-900: #1C1924;
  --color-on-base: #141310;
}