What color is #9A74AA?

#9A74AA is a medium, muted purple. In RGB it is rgb(154, 116, 170), and in HSL hsl(282, 24%, 56%).

Is #9A74AA accessible as text?

On white, #9A74AA has a contrast ratio of 3.85:1 (fails WCAG AA for body text); on black it is 5.45:1 (passes). For text placed on #9A74AA, use black for the best readability.

What is the closest Tailwind color to #9A74AA?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #9A74AA?

#9A74AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #84AA74. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9A74AA below.

Is #9A74AA good for buttons?

#9A74AA works well for buttons and highlights, but use black text on #9A74AA — white text only reaches 3.85:1, below the 4.5:1 needed for normal-size labels.

Is #9A74AA the same as CSS mediumpurple?

No — #9A74AA is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#9A74AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9A74AA

Not just a swatch — here's how #9A74AA works with other colors. Named schemes with #9A74AA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9A74AA Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #9A74AA Secondary #7E4630 Surface #ECD8C1 Accent #345249 Anchor #592235

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #9A74AA Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #9A74AA Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9A74AA Secondary #B8AABE Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #9A74AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 53/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 70/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 36/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9A74AA

For UI

For branding

For interior

For fashion

People also use #9A74AA with

Cool Gray Rose Gold Asparagus Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #EAE5EC for cards and hover fills. Tint 80

Avoid beside #AA74A8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9A74AA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9A74AA;
  --color-base-rgb: 154 116 170;
  --color-base-oklch: oklch(61.6% 0.090 315.6);
  --color-50: #F8F5F9;
  --color-100: #EDE5F0;
  --color-200: #DACCE0;
  --color-300: #BEA8C7;
  --color-400: #A185AD;
  --color-500: #836590;
  --color-600: #675270;
  --color-700: #4B3E51;
  --color-800: #332B36;
  --color-900: #201B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F8F5F9',
    100: '#EDE5F0',
    200: '#DACCE0',
    300: '#BEA8C7',
    400: '#A185AD',
    500: '#836590',
    600: '#675270',
    700: '#4B3E51',
    800: '#332B36',
    900: '#201B22',
  },
}

$base: #9A74AA;
$base-ink: #141310;
$base-50: #F8F5F9;
$base-100: #EDE5F0;
$base-200: #DACCE0;
$base-300: #BEA8C7;
$base-400: #A185AD;
$base-500: #836590;
$base-600: #675270;
$base-700: #4B3E51;
$base-800: #332B36;
$base-900: #201B22;
$base-hover: #7D578E;
$base-subtle: #E0D7E3;

{
    "color": {
        "base": {
            "value": "#9A74AA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F5F9",
                "type": "color"
            },
            "100": {
                "value": "#EDE5F0",
                "type": "color"
            },
            "200": {
                "value": "#DACCE0",
                "type": "color"
            },
            "300": {
                "value": "#BEA8C7",
                "type": "color"
            },
            "400": {
                "value": "#A185AD",
                "type": "color"
            },
            "500": {
                "value": "#836590",
                "type": "color"
            },
            "600": {
                "value": "#675270",
                "type": "color"
            },
            "700": {
                "value": "#4B3E51",
                "type": "color"
            },
            "800": {
                "value": "#332B36",
                "type": "color"
            },
            "900": {
                "value": "#201B22",
                "type": "color"
            }
        }
    }
}