#9B0B4E is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9B0B4E works with other colors. Named schemes with #9B0B4E in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #9B0B4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9B0B4E at work across the surfaces designers actually ship.
:root {
--color-base: #9B0B4E;
--color-base-rgb: 155 11 78;
--color-base-oklch: oklch(45.0% 0.176 1.7);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FAB3D4;
--color-300: #F07FB4;
--color-400: #E15194;
--color-500: #C72E75;
--color-600: #972B5D;
--color-700: #6B2445;
--color-800: #451C2F;
--color-900: #2A131E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FAB3D4',
300: '#F07FB4',
400: '#E15194',
500: '#C72E75',
600: '#972B5D',
700: '#6B2445',
800: '#451C2F',
900: '#2A131E',
},
}
$base: #9B0B4E; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FAB3D4; $base-300: #F07FB4; $base-400: #E15194; $base-500: #C72E75; $base-600: #972B5D; $base-700: #6B2445; $base-800: #451C2F; $base-900: #2A131E; $base-hover: #7E093F; $base-subtle: #EEAAC9;
{
"color": {
"base": {
"value": "#9B0B4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FAB3D4",
"type": "color"
},
"300": {
"value": "#F07FB4",
"type": "color"
},
"400": {
"value": "#E15194",
"type": "color"
},
"500": {
"value": "#C72E75",
"type": "color"
},
"600": {
"value": "#972B5D",
"type": "color"
},
"700": {
"value": "#6B2445",
"type": "color"
},
"800": {
"value": "#451C2F",
"type": "color"
},
"900": {
"value": "#2A131E",
"type": "color"
}
}
}
}