#9C90A4 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #9C90A4 works with other colors. Named schemes with #9C90A4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #9C90A4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9C90A4 at work across the surfaces designers actually ship.
:root {
--color-base: #9C90A4;
--color-base-rgb: 156 144 164;
--color-base-oklch: oklch(67.0% 0.032 312.0);
--color-50: #F8F7F8;
--color-100: #EBE8ED;
--color-200: #D7D2DA;
--color-300: #B9B1BE;
--color-400: #9B91A1;
--color-500: #7C7283;
--color-600: #625B67;
--color-700: #48434B;
--color-800: #312E33;
--color-900: #1F1D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F8F7F8',
100: '#EBE8ED',
200: '#D7D2DA',
300: '#B9B1BE',
400: '#9B91A1',
500: '#7C7283',
600: '#625B67',
700: '#48434B',
800: '#312E33',
900: '#1F1D20',
},
}
$base: #9C90A4; $base-ink: #141310; $base-50: #F8F7F8; $base-100: #EBE8ED; $base-200: #D7D2DA; $base-300: #B9B1BE; $base-400: #9B91A1; $base-500: #7C7283; $base-600: #625B67; $base-700: #48434B; $base-800: #312E33; $base-900: #1F1D20; $base-hover: #7D6E87; $base-subtle: #E1DEE3;
{
"color": {
"base": {
"value": "#9C90A4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F7F8",
"type": "color"
},
"100": {
"value": "#EBE8ED",
"type": "color"
},
"200": {
"value": "#D7D2DA",
"type": "color"
},
"300": {
"value": "#B9B1BE",
"type": "color"
},
"400": {
"value": "#9B91A1",
"type": "color"
},
"500": {
"value": "#7C7283",
"type": "color"
},
"600": {
"value": "#625B67",
"type": "color"
},
"700": {
"value": "#48434B",
"type": "color"
},
"800": {
"value": "#312E33",
"type": "color"
},
"900": {
"value": "#1F1D20",
"type": "color"
}
}
}
}