Nearest named color: Cranberry
#9D253D
#9D253D
Nearest named
Cranberry
Family
Red
Lightness
46.5%
Chroma
0.155
Hue angle
14.7°
Temperature
Warm
Contrast on white
7.59:1 · AAA
Contrast on black
2.45:1 · Fail
Web-safe
#993333
CSS oklch()
46% 0.16 15

#9D253D is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #9D253D

Not just a swatch — here's how #9D253D works with other colors. Named schemes with #9D253D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

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Color Lab

How #9D253D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 88/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 56/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 50/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 54/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 57/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 42/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 92/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9D253D

For UI
For branding
For interior
For fashion
People also use #9D253D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.6:1. Use
Subtle surface Use #EDD1D7 for cards and hover fills. Tint 80
Avoid beside #9D3525 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9D253D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #9D253D;
  --color-base-rgb: 157 37 61;
  --color-base-oklch: oklch(46.5% 0.155 14.7);
  --color-50: #FDF2F4;
  --color-100: #F8DDE3;
  --color-200: #EFBDC7;
  --color-300: #E090A0;
  --color-400: #CC667A;
  --color-500: #B1445A;
  --color-600: #873A4A;
  --color-700: #602E38;
  --color-800: #3F2228;
  --color-900: #27161A;
  --color-on-base: #FFFFFF;
}