#9D7DBB is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9D7DBB works with other colors. Named schemes with #9D7DBB in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #9D7DBB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9D7DBB at work across the surfaces designers actually ship.
:root {
--color-base: #9D7DBB;
--color-base-rgb: 157 125 187;
--color-base-oklch: oklch(64.3% 0.097 307.5);
--color-50: #F7F5FA;
--color-100: #EBE4F1;
--color-200: #D7CAE3;
--color-300: #B8A4CC;
--color-400: #9A7FB3;
--color-500: #7B5F96;
--color-600: #624E74;
--color-700: #483B54;
--color-800: #312938;
--color-900: #1F1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F5FA',
100: '#EBE4F1',
200: '#D7CAE3',
300: '#B8A4CC',
400: '#9A7FB3',
500: '#7B5F96',
600: '#624E74',
700: '#483B54',
800: '#312938',
900: '#1F1A23',
},
}
$base: #9D7DBB; $base-ink: #141310; $base-50: #F7F5FA; $base-100: #EBE4F1; $base-200: #D7CAE3; $base-300: #B8A4CC; $base-400: #9A7FB3; $base-500: #7B5F96; $base-600: #624E74; $base-700: #483B54; $base-800: #312938; $base-900: #1F1A23; $base-hover: #7E56A3; $base-subtle: #E1DAE8;
{
"color": {
"base": {
"value": "#9D7DBB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EBE4F1",
"type": "color"
},
"200": {
"value": "#D7CAE3",
"type": "color"
},
"300": {
"value": "#B8A4CC",
"type": "color"
},
"400": {
"value": "#9A7FB3",
"type": "color"
},
"500": {
"value": "#7B5F96",
"type": "color"
},
"600": {
"value": "#624E74",
"type": "color"
},
"700": {
"value": "#483B54",
"type": "color"
},
"800": {
"value": "#312938",
"type": "color"
},
"900": {
"value": "#1F1A23",
"type": "color"
}
}
}
}