#9E4EAA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9E4EAA works with other colors. Named schemes with #9E4EAA in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #9E4EAA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9E4EAA at work across the surfaces designers actually ship.
:root {
--color-base: #9E4EAA;
--color-base-rgb: 158 78 170;
--color-base-oklch: oklch(55.8% 0.159 322.3);
--color-50: #FAF4FA;
--color-100: #F0E3F3;
--color-200: #E1C7E5;
--color-300: #C9A0CF;
--color-400: #AF7AB8;
--color-500: #925A9B;
--color-600: #724A78;
--color-700: #523856;
--color-800: #372839;
--color-900: #221A24;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF4FA',
100: '#F0E3F3',
200: '#E1C7E5',
300: '#C9A0CF',
400: '#AF7AB8',
500: '#925A9B',
600: '#724A78',
700: '#523856',
800: '#372839',
900: '#221A24',
},
}
$base: #9E4EAA; $base-ink: #FFFFFF; $base-50: #FAF4FA; $base-100: #F0E3F3; $base-200: #E1C7E5; $base-300: #C9A0CF; $base-400: #AF7AB8; $base-500: #925A9B; $base-600: #724A78; $base-700: #523856; $base-800: #372839; $base-900: #221A24; $base-hover: #7F3F89; $base-subtle: #E0CDE3;
{
"color": {
"base": {
"value": "#9E4EAA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FA",
"type": "color"
},
"100": {
"value": "#F0E3F3",
"type": "color"
},
"200": {
"value": "#E1C7E5",
"type": "color"
},
"300": {
"value": "#C9A0CF",
"type": "color"
},
"400": {
"value": "#AF7AB8",
"type": "color"
},
"500": {
"value": "#925A9B",
"type": "color"
},
"600": {
"value": "#724A78",
"type": "color"
},
"700": {
"value": "#523856",
"type": "color"
},
"800": {
"value": "#372839",
"type": "color"
},
"900": {
"value": "#221A24",
"type": "color"
}
}
}
}