#9F90BB is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #9F90BB works with other colors. Named schemes with #9F90BB in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #9F90BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9F90BB at work across the surfaces designers actually ship.
:root {
--color-base: #9F90BB;
--color-base-rgb: 159 144 187;
--color-base-oklch: oklch(68.2% 0.064 300.7);
--color-50: #F7F5F9;
--color-100: #E9E5F0;
--color-200: #D3CCE0;
--color-300: #B3A8C7;
--color-400: #9385AD;
--color-500: #746590;
--color-600: #5C5270;
--color-700: #443E51;
--color-800: #2F2B36;
--color-900: #1E1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F5F9',
100: '#E9E5F0',
200: '#D3CCE0',
300: '#B3A8C7',
400: '#9385AD',
500: '#746590',
600: '#5C5270',
700: '#443E51',
800: '#2F2B36',
900: '#1E1B22',
},
}
$base: #9F90BB; $base-ink: #141310; $base-50: #F7F5F9; $base-100: #E9E5F0; $base-200: #D3CCE0; $base-300: #B3A8C7; $base-400: #9385AD; $base-500: #746590; $base-600: #5C5270; $base-700: #443E51; $base-800: #2F2B36; $base-900: #1E1B22; $base-hover: #7C67A2; $base-subtle: #E3DFE9;
{
"color": {
"base": {
"value": "#9F90BB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5F9",
"type": "color"
},
"100": {
"value": "#E9E5F0",
"type": "color"
},
"200": {
"value": "#D3CCE0",
"type": "color"
},
"300": {
"value": "#B3A8C7",
"type": "color"
},
"400": {
"value": "#9385AD",
"type": "color"
},
"500": {
"value": "#746590",
"type": "color"
},
"600": {
"value": "#5C5270",
"type": "color"
},
"700": {
"value": "#443E51",
"type": "color"
},
"800": {
"value": "#2F2B36",
"type": "color"
},
"900": {
"value": "#1E1B22",
"type": "color"
}
}
}
}