Nearest named color: Cool Gray
#9F90BB
#9F90BB
Nearest named
Cool Gray
Family
Purple
Lightness
68.2%
Chroma
0.064
Hue angle
300.7°
Temperature
Cool
Contrast on white
2.92:1 · Fail
Contrast on black
6.35:1 · AA
Web-safe
#9999CC
CSS oklch()
68% 0.06 301

#9F90BB is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #9F90BB

Not just a swatch — here's how #9F90BB works with other colors. Named schemes with #9F90BB in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Japanese Sand Base · 5 colors

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Berry & Cream Lead · 5 colors

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #9F90BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 62/100
High
Middle-weight — neither delicate nor heavy.
Depth 31/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 51/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 25/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 53/100
Moderate
Workable accent with care around contrast.
Surface fit 50/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 92/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9F90BB

For UI
For branding
For interior
For fashion
People also use #9F90BB with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.4:1. Use
Subtle surface Use #ECEAF0 for cards and hover fills. Tint 80
Avoid beside #AE90BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9F90BB at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #9F90BB;
  --color-base-rgb: 159 144 187;
  --color-base-oklch: oklch(68.2% 0.064 300.7);
  --color-50: #F7F5F9;
  --color-100: #E9E5F0;
  --color-200: #D3CCE0;
  --color-300: #B3A8C7;
  --color-400: #9385AD;
  --color-500: #746590;
  --color-600: #5C5270;
  --color-700: #443E51;
  --color-800: #2F2B36;
  --color-900: #1E1B22;
  --color-on-base: #141310;
}