#A01435 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A01435 works with other colors. Named schemes with #A01435 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A01435 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A01435 at work across the surfaces designers actually ship.
:root {
--color-base: #A01435;
--color-base-rgb: 160 20 53;
--color-base-oklch: oklch(45.7% 0.171 16.0);
--color-50: #FEF1F4;
--color-100: #FBDAE2;
--color-200: #F6B6C5;
--color-300: #EA859D;
--color-400: #DA5877;
--color-500: #BF3656;
--color-600: #913047;
--color-700: #672837;
--color-800: #431E26;
--color-900: #291419;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F4',
100: '#FBDAE2',
200: '#F6B6C5',
300: '#EA859D',
400: '#DA5877',
500: '#BF3656',
600: '#913047',
700: '#672837',
800: '#431E26',
900: '#291419',
},
}
$base: #A01435; $base-ink: #FFFFFF; $base-50: #FEF1F4; $base-100: #FBDAE2; $base-200: #F6B6C5; $base-300: #EA859D; $base-400: #DA5877; $base-500: #BF3656; $base-600: #913047; $base-700: #672837; $base-800: #431E26; $base-900: #291419; $base-hover: #7F102A; $base-subtle: #EBB0BE;
{
"color": {
"base": {
"value": "#A01435",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FBDAE2",
"type": "color"
},
"200": {
"value": "#F6B6C5",
"type": "color"
},
"300": {
"value": "#EA859D",
"type": "color"
},
"400": {
"value": "#DA5877",
"type": "color"
},
"500": {
"value": "#BF3656",
"type": "color"
},
"600": {
"value": "#913047",
"type": "color"
},
"700": {
"value": "#672837",
"type": "color"
},
"800": {
"value": "#431E26",
"type": "color"
},
"900": {
"value": "#291419",
"type": "color"
}
}
}
}