#A01C39 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A01C39 works with other colors. Named schemes with #A01C39 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A01C39 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A01C39 at work across the surfaces designers actually ship.
:root {
--color-base: #A01C39;
--color-base-rgb: 160 28 57;
--color-base-oklch: oklch(46.2% 0.166 15.3);
--color-50: #FDF1F4;
--color-100: #FADBE2;
--color-200: #F3BAC6;
--color-300: #E58A9E;
--color-400: #D35F78;
--color-500: #B83D57;
--color-600: #8C3548;
--color-700: #642B37;
--color-800: #412027;
--color-900: #281519;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FDF1F4',
100: '#FADBE2',
200: '#F3BAC6',
300: '#E58A9E',
400: '#D35F78',
500: '#B83D57',
600: '#8C3548',
700: '#642B37',
800: '#412027',
900: '#281519',
},
}
$base: #A01C39; $base-ink: #FFFFFF; $base-50: #FDF1F4; $base-100: #FADBE2; $base-200: #F3BAC6; $base-300: #E58A9E; $base-400: #D35F78; $base-500: #B83D57; $base-600: #8C3548; $base-700: #642B37; $base-800: #412027; $base-900: #281519; $base-hover: #80172E; $base-subtle: #E8B5C0;
{
"color": {
"base": {
"value": "#A01C39",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F4",
"type": "color"
},
"100": {
"value": "#FADBE2",
"type": "color"
},
"200": {
"value": "#F3BAC6",
"type": "color"
},
"300": {
"value": "#E58A9E",
"type": "color"
},
"400": {
"value": "#D35F78",
"type": "color"
},
"500": {
"value": "#B83D57",
"type": "color"
},
"600": {
"value": "#8C3548",
"type": "color"
},
"700": {
"value": "#642B37",
"type": "color"
},
"800": {
"value": "#412027",
"type": "color"
},
"900": {
"value": "#281519",
"type": "color"
}
}
}
}