Nearest named color: Dark Orchid
#A031AA
#A031AA
Nearest named
Dark Orchid
Family
Purple
Lightness
52.7%
Chroma
0.201
Hue angle
324.4°
Temperature
Neutral-leaning
Contrast on white
5.98:1 · AA
Contrast on black
3.11:1 · AA Large
Web-safe
#993399
CSS oklch()
53% 0.20 324

#A031AA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #A031AA

Not just a swatch — here's how #A031AA works with other colors. Named schemes with #A031AA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Dark Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Dark Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Orchid.

Minimal Editorial Surface · 5 colors

Dark Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Dark Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Dark Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #A031AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 31/100
Low
A faint retro warmth without tipping into sepia.
Luxury 49/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 78/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 86/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A031AA

For UI
For branding
For interior
For fashion
People also use #A031AA with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.0:1. Use
Subtle surface Use #ECD6ED for cards and hover fills. Tint 80
Avoid beside #AA318C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A031AA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A031AA;
  --color-base-rgb: 160 49 170;
  --color-base-oklch: oklch(52.7% 0.201 324.4);
  --color-50: #FBF3FC;
  --color-100: #F4DFF6;
  --color-200: #E9C0ED;
  --color-300: #D594DB;
  --color-400: #BF6BC7;
  --color-500: #A34AAB;
  --color-600: #7D3F83;
  --color-700: #5A315E;
  --color-800: #3B233E;
  --color-900: #251726;
  --color-on-base: #FFFFFF;
}