#A090BF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #A090BF works with other colors. Named schemes with #A090BF in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #A090BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A090BF at work across the surfaces designers actually ship.
:root {
--color-base: #A090BF;
--color-base-rgb: 160 144 191;
--color-base-oklch: oklch(68.4% 0.070 300.1);
--color-50: #F7F5FA;
--color-100: #E9E5F0;
--color-200: #D3CBE1;
--color-300: #B2A6C9;
--color-400: #9283AF;
--color-500: #726392;
--color-600: #5B5072;
--color-700: #443D52;
--color-800: #2E2A37;
--color-900: #1D1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F5FA',
100: '#E9E5F0',
200: '#D3CBE1',
300: '#B2A6C9',
400: '#9283AF',
500: '#726392',
600: '#5B5072',
700: '#443D52',
800: '#2E2A37',
900: '#1D1B22',
},
}
$base: #A090BF; $base-ink: #141310; $base-50: #F7F5FA; $base-100: #E9E5F0; $base-200: #D3CBE1; $base-300: #B2A6C9; $base-400: #9283AF; $base-500: #726392; $base-600: #5B5072; $base-700: #443D52; $base-800: #2E2A37; $base-900: #1D1B22; $base-hover: #7C66A7; $base-subtle: #E3E0EA;
{
"color": {
"base": {
"value": "#A090BF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#E9E5F0",
"type": "color"
},
"200": {
"value": "#D3CBE1",
"type": "color"
},
"300": {
"value": "#B2A6C9",
"type": "color"
},
"400": {
"value": "#9283AF",
"type": "color"
},
"500": {
"value": "#726392",
"type": "color"
},
"600": {
"value": "#5B5072",
"type": "color"
},
"700": {
"value": "#443D52",
"type": "color"
},
"800": {
"value": "#2E2A37",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}