#A12772 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A12772 works with other colors. Named schemes with #A12772 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A12772 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A12772 at work across the surfaces designers actually ship.
:root {
--color-base: #A12772;
--color-base-rgb: 161 39 114;
--color-base-oklch: oklch(49.1% 0.173 347.8);
--color-50: #FCF2F9;
--color-100: #F8DDEE;
--color-200: #EFBDDC;
--color-300: #DF90C1;
--color-400: #CB67A5;
--color-500: #B04587;
--color-600: #873B6A;
--color-700: #602F4D;
--color-800: #3F2234;
--color-900: #271621;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FCF2F9',
100: '#F8DDEE',
200: '#EFBDDC',
300: '#DF90C1',
400: '#CB67A5',
500: '#B04587',
600: '#873B6A',
700: '#602F4D',
800: '#3F2234',
900: '#271621',
},
}
$base: #A12772; $base-ink: #FFFFFF; $base-50: #FCF2F9; $base-100: #F8DDEE; $base-200: #EFBDDC; $base-300: #DF90C1; $base-400: #CB67A5; $base-500: #B04587; $base-600: #873B6A; $base-700: #602F4D; $base-800: #3F2234; $base-900: #271621; $base-hover: #801F5B; $base-subtle: #E6BBD5;
{
"color": {
"base": {
"value": "#A12772",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F9",
"type": "color"
},
"100": {
"value": "#F8DDEE",
"type": "color"
},
"200": {
"value": "#EFBDDC",
"type": "color"
},
"300": {
"value": "#DF90C1",
"type": "color"
},
"400": {
"value": "#CB67A5",
"type": "color"
},
"500": {
"value": "#B04587",
"type": "color"
},
"600": {
"value": "#873B6A",
"type": "color"
},
"700": {
"value": "#602F4D",
"type": "color"
},
"800": {
"value": "#3F2234",
"type": "color"
},
"900": {
"value": "#271621",
"type": "color"
}
}
}
}