#A191D3 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #A191D3 works with other colors. Named schemes with #A191D3 in its natural role, and a note on why the supporting colors balance it.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
How #A191D3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A191D3 at work across the surfaces designers actually ship.
:root {
--color-base: #A191D3;
--color-base-rgb: 161 145 211;
--color-base-oklch: oklch(69.5% 0.097 294.9);
--color-50: #F6F4FB;
--color-100: #E6E1F4;
--color-200: #CDC5E8;
--color-300: #AA9CD3;
--color-400: #8775BD;
--color-500: #6755A0;
--color-600: #54467C;
--color-700: #3F3659;
--color-800: #2B263B;
--color-900: #1C1924;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F4FB',
100: '#E6E1F4',
200: '#CDC5E8',
300: '#AA9CD3',
400: '#8775BD',
500: '#6755A0',
600: '#54467C',
700: '#3F3659',
800: '#2B263B',
900: '#1C1924',
},
}
$base: #A191D3; $base-ink: #141310; $base-50: #F6F4FB; $base-100: #E6E1F4; $base-200: #CDC5E8; $base-300: #AA9CD3; $base-400: #8775BD; $base-500: #6755A0; $base-600: #54467C; $base-700: #3F3659; $base-800: #2B263B; $base-900: #1C1924; $base-hover: #775FBF; $base-subtle: #E4E1F0;
{
"color": {
"base": {
"value": "#A191D3",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FB",
"type": "color"
},
"100": {
"value": "#E6E1F4",
"type": "color"
},
"200": {
"value": "#CDC5E8",
"type": "color"
},
"300": {
"value": "#AA9CD3",
"type": "color"
},
"400": {
"value": "#8775BD",
"type": "color"
},
"500": {
"value": "#6755A0",
"type": "color"
},
"600": {
"value": "#54467C",
"type": "color"
},
"700": {
"value": "#3F3659",
"type": "color"
},
"800": {
"value": "#2B263B",
"type": "color"
},
"900": {
"value": "#1C1924",
"type": "color"
}
}
}
}