#A20D64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A20D64 works with other colors. Named schemes with #A20D64 in its natural role, and a note on why the supporting colors balance it.
Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A20D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A20D64 at work across the surfaces designers actually ship.
:root {
--color-base: #A20D64;
--color-base-rgb: 162 13 100;
--color-base-oklch: oklch(47.1% 0.188 353.1);
--color-50: #FEF0F9;
--color-100: #FDD8EE;
--color-200: #F9B4DC;
--color-300: #EE81C1;
--color-400: #DF53A5;
--color-500: #C53087;
--color-600: #962C6A;
--color-700: #6A254D;
--color-800: #451C34;
--color-900: #2A1321;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F9',
100: '#FDD8EE',
200: '#F9B4DC',
300: '#EE81C1',
400: '#DF53A5',
500: '#C53087',
600: '#962C6A',
700: '#6A254D',
800: '#451C34',
900: '#2A1321',
},
}
$base: #A20D64; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8EE; $base-200: #F9B4DC; $base-300: #EE81C1; $base-400: #DF53A5; $base-500: #C53087; $base-600: #962C6A; $base-700: #6A254D; $base-800: #451C34; $base-900: #2A1321; $base-hover: #800A4F; $base-subtle: #EDACD2;
{
"color": {
"base": {
"value": "#A20D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8EE",
"type": "color"
},
"200": {
"value": "#F9B4DC",
"type": "color"
},
"300": {
"value": "#EE81C1",
"type": "color"
},
"400": {
"value": "#DF53A5",
"type": "color"
},
"500": {
"value": "#C53087",
"type": "color"
},
"600": {
"value": "#962C6A",
"type": "color"
},
"700": {
"value": "#6A254D",
"type": "color"
},
"800": {
"value": "#451C34",
"type": "color"
},
"900": {
"value": "#2A1321",
"type": "color"
}
}
}
}