Nearest named color: Cool Gray
#A299CA
#A299CA
Nearest named
Cool Gray
Family
Blue
Lightness
70.8%
Chroma
0.071
Hue angle
292.9°
Temperature
Cool
Contrast on white
2.64:1 · Fail
Contrast on black
7.03:1 · AAA
Web-safe
#9999CC
CSS oklch()
71% 0.07 293

#A299CA is a soft, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #A299CA

Not just a swatch — here's how #A299CA works with other colors. Named schemes with #A299CA in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Japanese Sand Base · 5 colors

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Berry & Cream Lead · 5 colors

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #A299CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 63/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 28/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 49/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 28/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 48/100
Moderate
Workable accent with care around contrast.
Surface fit 51/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A299CA

For UI
For branding
For interior
For fashion
People also use #A299CA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.0:1. Use
Subtle surface Use #EDECF3 for cards and hover fills. Tint 80
Avoid beside #B39ACB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A299CA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A299CA;
  --color-base-rgb: 162 153 202;
  --color-base-oklch: oklch(70.8% 0.071 292.9);
  --color-50: #F6F5FA;
  --color-100: #E6E4F2;
  --color-200: #CEC9E3;
  --color-300: #ABA3CC;
  --color-400: #887FB3;
  --color-500: #695E97;
  --color-600: #544D75;
  --color-700: #3F3A54;
  --color-800: #2C2938;
  --color-900: #1C1A23;
  --color-on-base: #141310;
}