#A30263 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A30263 works with other colors. Named schemes with #A30263 in its natural role, and a note on why the supporting colors balance it.
Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A30263 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A30263 at work across the surfaces designers actually ship.
:root {
--color-base: #A30263;
--color-base-rgb: 163 2 99;
--color-base-oklch: oklch(46.9% 0.193 353.4);
--color-50: #FEF0F9;
--color-100: #FDD8EE;
--color-200: #FCB1DE;
--color-300: #F778C4;
--color-400: #EA48A9;
--color-500: #D1248C;
--color-600: #9E246D;
--color-700: #6F204F;
--color-800: #481935;
--color-900: #2C1121;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F9',
100: '#FDD8EE',
200: '#FCB1DE',
300: '#F778C4',
400: '#EA48A9',
500: '#D1248C',
600: '#9E246D',
700: '#6F204F',
800: '#481935',
900: '#2C1121',
},
}
$base: #A30263; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8EE; $base-200: #FCB1DE; $base-300: #F778C4; $base-400: #EA48A9; $base-500: #D1248C; $base-600: #9E246D; $base-700: #6F204F; $base-800: #481935; $base-900: #2C1121; $base-hover: #81014E; $base-subtle: #F2A4D3;
{
"color": {
"base": {
"value": "#A30263",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8EE",
"type": "color"
},
"200": {
"value": "#FCB1DE",
"type": "color"
},
"300": {
"value": "#F778C4",
"type": "color"
},
"400": {
"value": "#EA48A9",
"type": "color"
},
"500": {
"value": "#D1248C",
"type": "color"
},
"600": {
"value": "#9E246D",
"type": "color"
},
"700": {
"value": "#6F204F",
"type": "color"
},
"800": {
"value": "#481935",
"type": "color"
},
"900": {
"value": "#2C1121",
"type": "color"
}
}
}
}