Nearest named color: Amethyst
#A352BA
#A352BA
Nearest named
Amethyst
Family
Purple
Lightness
57.9%
Chroma
0.172
Hue angle
318.3°
Temperature
Neutral-leaning
Contrast on white
4.69:1 · AA
Contrast on black
3.96:1 · AA Large
Web-safe
#9966CC
CSS oklch()
58% 0.17 318

#A352BA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #A352BA

Not just a swatch — here's how #A352BA works with other colors. Named schemes with #A352BA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #A352BA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 40/100
Low
Middle-weight — neither delicate nor heavy.
Depth 44/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 42/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 46/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 46/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 92/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A352BA

For UI
For branding
For interior
For fashion
People also use #A352BA with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.7:1. Use
Subtle surface Use #EBE0EE for cards and hover fills. Tint 80
Avoid beside #BB54AF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A352BA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A352BA;
  --color-base-rgb: 163 82 186;
  --color-base-oklch: oklch(57.9% 0.172 318.3);
  --color-50: #F9F4FB;
  --color-100: #F0E1F4;
  --color-200: #E0C5E8;
  --color-300: #C79CD3;
  --color-400: #AD75BD;
  --color-500: #9055A0;
  --color-600: #70467C;
  --color-700: #513659;
  --color-800: #36263B;
  --color-900: #221924;
  --color-on-base: #FFFFFF;
}