#A367DF is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A367DF works with other colors. Named schemes with #A367DF in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #A367DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A367DF at work across the surfaces designers actually ship.
:root {
--color-base: #A367DF;
--color-base-rgb: 163 103 223;
--color-base-oklch: oklch(63.1% 0.180 304.9);
--color-50: #F7F2FD;
--color-100: #EBDDF9;
--color-200: #D6BCF1;
--color-300: #B88EE2;
--color-400: #9963CF;
--color-500: #7A41B4;
--color-600: #613889;
--color-700: #472D62;
--color-800: #302140;
--color-900: #1F1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F2FD',
100: '#EBDDF9',
200: '#D6BCF1',
300: '#B88EE2',
400: '#9963CF',
500: '#7A41B4',
600: '#613889',
700: '#472D62',
800: '#302140',
900: '#1F1627',
},
}
$base: #A367DF; $base-ink: #141310; $base-50: #F7F2FD; $base-100: #EBDDF9; $base-200: #D6BCF1; $base-300: #B88EE2; $base-400: #9963CF; $base-500: #7A41B4; $base-600: #613889; $base-700: #472D62; $base-800: #302140; $base-900: #1F1627; $base-hover: #8332D3; $base-subtle: #E3D6F1;
{
"color": {
"base": {
"value": "#A367DF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#EBDDF9",
"type": "color"
},
"200": {
"value": "#D6BCF1",
"type": "color"
},
"300": {
"value": "#B88EE2",
"type": "color"
},
"400": {
"value": "#9963CF",
"type": "color"
},
"500": {
"value": "#7A41B4",
"type": "color"
},
"600": {
"value": "#613889",
"type": "color"
},
"700": {
"value": "#472D62",
"type": "color"
},
"800": {
"value": "#302140",
"type": "color"
},
"900": {
"value": "#1F1627",
"type": "color"
}
}
}
}